Should I spend on Google Ads or Bing Ads?

16 / July 2018,

Should I spend on Google Ads or Bing Ads?

If it were the traditional days, our answer would be to toss your entire advertising budget into Google Ads and wait for the results. But now, there is another promising player in the area of search engine, who is blooming and demonstrating extraordinary results – Bing Ads! Most of us have been overlooking Bing Ads, […]

Why Local Businesses Should Take Voice Search Seriously

25 / June 2018,

Why Local Businesses Should Take Voice Search Seriously

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page Yes, the future lies in optimizing your business for voice search. It has to be taken seriously because your customers are looking to find answers to their questions immediately. Try to imagine, what would […]

Why is Branding a Necessity for Your Local Business

18 / June 2018,

Why is Branding a Necessity for Your Local Business

“Brand is an image of how you present your business and how your business is perceived by your prospective customers.” Say, you have a small business offering fantastic products or services. Do local people know about you?  Are you getting persistent calls from your customers inquiring about your business? Have you been able to reach […]

Machine Learning and the Future of SEO

26 / May 2018,

Machine Learning and the Future of SEO

Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

11 / May 2018,

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

White hat link building is basically shifting SEO focus to the human audience who will read content rather than the search engine algorithms which make content more or less visible. This method of link-building furthermore takes every precaution to ensure the rules and policies defining modern search engines are properly adhered to. This increases your […]

Instagram in 2018- The Game Changer for Your Small Business

08 / May 2018,

Instagram in 2018- The Game Changer for Your Small Business

According to CNBC, “Instagram now has over 800 million users worldwide and 500 million daily active users.” With a growing audience and wider demographics, Instagram has grown from a fun app for teens to a powerful networking tool for individuals and brands. On average, users share 60 million images and like 1.6 billion posts every […]

Facebook Messenger Bots – The Future of Customer Service

25 / April 2018,

Facebook Messenger Bots – The Future of Customer Service

Facebook Messenger Bots were unveiled during the social network’s F8 conference as the latest tool for brands to interact and engage with their customers. And with more than 900 million people around the world using Facebook’s messenger platform it has quickly become one of the most powerful methods of customer communication in digital marketing. With […]

What Google’s Mobile-First Index Means for Your Website

04 / March 2018,

What Google’s Mobile-First Index Means for Your Website

Most web designers now understand that mobile devices now command a majority of online activity. For the twelve months ending in January 2018, mobile held a 51.92% market share. This trend has been developing for a long time, and figures only to accelerate moving forward. People have information at their fingertips, and with connection speeds […]

Machine Learning: The Key to Successful Digital Marketing

02 / March 2018,

Machine Learning: The Key to Successful Digital Marketing

After Google unveiled its new machine learning platform many digital marketers have been wondering what type of impact machine learning will have in the realm of Search Engine Optimization (SEO). You can read more about Machine Learning here. What Is Machine Learning? Machine Learning is not new to the tech world. The concept first appeared […]

Rise of Chatbots Gradually Dethrones Mobile Apps in the Post-App Era

13 / January 2018,

Rise of Chatbots Gradually Dethrones Mobile Apps in the Post-App Era

Digital marketing is an ever-changing world where creativity, design and functionality improve continually. During these transition phases, the marketers who specialize in Albuquerque SEO come across new toys now and then to play with; some of these toys are fad while others will forever change the ways people communicate and express themselves through social platforms. […]