Eight SEO Techniques That Will Double Your Search Traffic (Guest Post)

06 / September 2018,

Eight SEO Techniques That Will Double Your Search Traffic (Guest Post)

SEO is a critical determining factor in driving traffic to any website. With changes in Google’s algorithm every so often, it has become highly essential for webmasters to take on all of SEO’s best practices to realize better results. Usually, Google sends spiders to different websites to decide whether a particular webpage is valuable or […]

On-Page SEO Techniques to Improve Search Rankings

02 / September 2018,

On-Page SEO Techniques to Improve Search Rankings

Understanding the tricks and techniques of on-page SEO optimization are super important if you’re looking to make your website stand out on search engines like Google and Bing. But on-page optimization factors have drastically changed over the years and one mistake can cost your website dearly, making it very important to stay updated with the […]

The August 1 Google Update – Why Website Owners Should Take it Seriously

25 / August 2018,

The August 1 Google Update – Why Website Owners Should Take it Seriously

Google announced a broad core algorithm update on 1st August 2018, which impacted both the local & organic rankings. This update devalues the advice pages that hold questionable Expertise, Authority and Credibility. With this update, Google has just indicated the website owners to focus on building great content and offer a more useful website. This […]

Disruptive Technologies and Marketing (Guest Post)

08 / August 2018,

Disruptive Technologies and Marketing (Guest Post)

Disruptive technologies are redefining marketing strategies, challenging marketers to adjust their strategies to the latest innovations. In the past few weeks you may have seen Google Assistant in every headline. This new development by Google has become very popular and is generating a lot of expectation. Google assistant is a voice-controlled assistant that uses Artificial […]

Are You a Business Owner? Here is What You Need to Know about the Benefits of Chatbots

23 / July 2018,

Are You a Business Owner? Here is What You Need to Know about the Benefits of Chatbots

The fusion of messaging applications and online shopping is the trend these days. Chatbots change the way your customer’s shop. Chatting and discussing with a virtual shop assistant who answers every query, adds more personalization to your customers shopping experience. Can you recall, whenever you click on a website URL, a tiny window pops up […]

Should I spend on Google Ads or Bing Ads?

16 / July 2018,

Should I spend on Google Ads or Bing Ads?

If it were the traditional days, our answer would be to toss your entire advertising budget into Google Ads and wait for the results. But now, there is another promising player in the area of search engine, who is blooming and demonstrating extraordinary results – Bing Ads! Most of us have been overlooking Bing Ads, […]

Why Local Businesses Should Take Voice Search Seriously

25 / June 2018,

Why Local Businesses Should Take Voice Search Seriously

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page Yes, the future lies in optimizing your business for voice search. It has to be taken seriously because your customers are looking to find answers to their questions immediately. Try to imagine, what would […]

Why is Branding a Necessity for Your Local Business

18 / June 2018,

Why is Branding a Necessity for Your Local Business

“Brand is an image of how you present your business and how your business is perceived by your prospective customers.” Say, you have a small business offering fantastic products or services. Do local people know about you?  Are you getting persistent calls from your customers inquiring about your business? Have you been able to reach […]

Machine Learning and the Future of SEO

26 / May 2018,

Machine Learning and the Future of SEO

Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

11 / May 2018,

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

White hat link building is basically shifting SEO focus to the human audience who will read content rather than the search engine algorithms which make content more or less visible. This method of link-building furthermore takes every precaution to ensure the rules and policies defining modern search engines are properly adhered to. This increases your […]