What is SEO?
SEO Engine Optimization or SEO is the process of increasing your websites visibility in organic search results.
It starts with responsive website design, meaning that your website is built to look great in every format and will be easy to navigate, while also providing great user experience. It means optimizing your websites code, so it loads faster (under 3 seconds is recommended) and can be seen by search engine algorithms allowing potential customers to easily find your business.
But that’s just the beginning, after the initial on-page tasks are completed then it’s time to dive into the off-page SEO tasks, which means cultivating high quality backlinks which is accomplished by creating amazing content that other websites will want to link to.
It means constantly reevaluating and updating page content to reflect what your customers are searching for. Constantly searching for drop-off points and creating rich descriptions that answer your customer’s questions.