Why You Should Try Topic Clusters to Improve Your SEO in 2021

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19 / March 2021,

Why You Should Try Topic Clusters to Improve Your SEO in 2021

The topic cluster model is regarded as one of the most effective strategies in content marketing. As SEO continues to evolve and Google updates it’s algorithm, topic clusters give hope for marketers aiming to get to the first page of SERPs. Building your Albuquerque digital marketing strategy around topic clusters isn’t that hard. Keep on reading to know what topic clusters are, and how it works in your favor.

What are Topic Clusters?

A Topic cluster consists of multiple pieces of content that connect with a main topic in one way or another. So, for instance, if you are writing about PPC as the main content, the subtopics will be search ads, YouTube ads, shopping ads, and so on. These subtopics are related to each other, and form a cluster.

Google prefers in-depth and quality content, rather than a mediocre content stuffed with too many keywords. Search engines always expect value and expertise from you.  Topic clusters tick all the boxes, as every content is presented in a detailed and organized manner. Users can easily navigate between the subtopics, and Google finds it easy to crawl your website, both of which contribute to a significant boost in your Albuquerque SEO.

3 Simple Steps to Create Topic Clusters

The topic cluster model is all about creating various blogposts and linking them together. It’s a simple, yet effective Albuquerque digital marketing strategy. In just 3 easy steps, you can create a topic cluster for your site.

1. Check your Existing Content:

If you’ve been in the content marketing game for a while, you should already have a wealth of content that can be converted into a topic cluster. Take a look at the keywords you have targeted in the past, and review the content that’ve good rankings. Analyze and see how this content can be used. Brainstorm and come up with subtopics relating to the main content.

2. Decide on Your Pillar Content & Subtopics:

The main topic you choose will be the pillar content for your cluster. A pillar content must be something that clearly answers a question your audience has, regarding a specific subject. Try and understand why users are searching for the topic, and create content accordingly. You can also check what pages are ranking in SERPs for your targeted keyword, in order to identify the user intent.

AnswerThePublic is a great tool that displays popular search queries and Google’s autocomplete suggestions. This helps you build your cluster with subtopics, which will answer more questions from the users.

3. Link Pillar Content & Subtopics:

Now that you have created a pillar content and subtopics, it’s time to interlink them. You can link each subtopic to the pillar page, or connect the first subtopic with the second one, and so on. For instance, your pillar topic can have a ‘Table of Contents’ section, which lists all the subtopics with links for each one of them.

It will take a few weeks for you to know how well your cluster works. An SEO company in Albuquerque will use the relevant tools to measure the performance and make the required changes. Contact the experts for any assistance.