Why Web Design Should Focus On User Experience

19 / February 2019,

Why Web Design Should Focus On User Experience

Web design makes up the core of any online marketing plan. It plays a big role in the entire interaction between the client and the business. This implies that what your website looks like, its functionality and general features will determine the success of the business online.

So, while you search for web design Albuquerque, you need to take note of these five ways web design affects your customer experience.

Load Time

How long does it take your pages to load? This plays a big part in Google ranking. Pages that take too long to load get poorly ranked and end up far below in the search results. Clients also prefer pages that do not take a lot of data. Improve page load time by doing the following.

  • Do not let videos play automatically
  • Optimize images so they are not heavy
  • Use white space

Appearance

You probably have heard it said that “first impressions last” this is the same with your website. Imagine you hear a knock at the door, you go to answer it and standing in front of you is a shabby man, torn shorts and a dirty shirt and he is selling life insurance, what would you think of this person? Would you buy from that person?

Your website is like a salesman at the door, and you need to make the effort to make it look as presentable as possible. You can do so by paying attention to the following:

Responsiveness: Your website should look good and appealing on the different devices people use to access the site. This is why you need the help of a professional web design company Albuquerque to help you out.

Attractiveness: The images on the site need to look good and effectively communicate to the visitor.

Readable Fonts: Do not strain their eyes to read content, use bold fonts that can be read with ease. 

Use Multimedia: Videos, GIFs and other interactive can break up the monotony of text.

Professionalism

Back to the knock at the door, what if when you open the door, there is a smart gentleman in a nice fitting suit, smile on the face and smelling good. Would you consider listening to what he has to say? Your website should try to be this smart gentleman at the door. You can do that in the following ways.

Culture Page: Have a page that defines who you are and what you stand for.

Employee Images: Show visitors who they will be dealing with have pictures of your staff.

Reviews: Include reviews from satisfied customers giving proof that you can deliver on your promise.

North Star

Before GPS systems, the North Star was used by sailors to find their way on the sea. It is easy to locate and ensured they never got lost. In web design, this is referred to as “Clarity.” Your web design Albuquerque should be easy to navigate. This can be done in the following ways.

Bread Crumbs: This is a trail left behind so that visitors can easily find their way back to the page they were on when they click on a link

Drop Menu: A visitor can hover over a tab and a menu will drop down to show them what pages are there

Conversions

It’s a business and the ultimate goal is to achieve conversions. Get this right with the following

Colors: Use colors to highlight calls to action. Yellow and red stand out the best

Simplicity: keeping it simple makes it easier for visitors to understand, clutter will confuse

Human Touch: Pictures of real people, preferably employees make customers more relaxed

Remember you are trying to make an impression that will last years. There are a number of things you can do to achieve this, but the above five website design Albuquerque recommendations are key to this.