Why SEO Friendly Web Design Matters?

Photo by Christopher Gower on Unsplash

15 / July 2020,

Why SEO Friendly Web Design Matters?

Website is an essential part of any business. Actually web design helps out SEO in various ways. If you are assuming that SEO is only about keywords, then you are probably wrong. Keywords do matter, but Google algorithms are much smarter than that. The Web design, User experience, Off-page SEO and On-site SEO all play a significant role in how your website interacts with the search engines. Your digital marketing strategy is incomplete without these components. Google prefers UI/UX website design. Therefore, having a good web design that benefits both visitors and the search engines navigate through the website easily is important. In case, if you are thinking of website development or redesigning your website, here are some tips from the experts in web design Albuquerque, to help your website design better –

Smooth Navigation

Smooth navigation helps the users to stay on your website and perform the necessary actions without any hassles. For example, if your website loads slowly, your users might leave the website immediately if they find it slow. Therefore, having a website design that is attractive and smooth navigation is important. Also, make sure that your website is informative. Ultimately, smooth navigation design is important for both the users and the search engines.

Attracts Targeted Customers

Attracting targeted traffic is important, but are these your potential customers? When you design SEO friendly websites, your visitors are most likely to become paying customers and communicate your brand with their friends. Usually the design features, style elements, images, widgets and texts appeal the target customers. You won’t find most features on the build-your-website platforms. This is why working with a professional web design company is essential. Also, maintenance of your website design on a regular basis is a must to keep it lively and active.

Page Speed Matters

The additional seconds taken by the page to load, you might be losing your potential customer. Even Google has indicated page speed as one of the important signals used by its algorithm to rank the web pages. Pages that take a longer time to load tend to have higher bounce rates and affect the user experience. Hence page speed plays an important role in web design Albuquerque.

Optimize for Conversions

Attracting potential traffic to your website is important. But, converting those visitors into a sale is important. An effective website design must be able to effortlessly steer a person through the website and take desired action like buying or scheduling an appointment, click through the link, watch a video, take a quiz, sign up for a newsletter etc. Ultimately when someone is clicking on the things or remaining on the site, it is considered as a positive user experience.

Web design has a great impact on your SEO strategy. So make sure that your website has a better navigation design that helps with a better SEO!