Why Local Businesses Should Take Voice Search Seriously

25 / June 2018,

Why Local Businesses Should Take Voice Search Seriously

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page

Yes, the future lies in optimizing your business for voice search. It has to be taken seriously because your customers are looking to find answers to their questions immediately. Try to imagine, what would be easier – typing queries over again with your thumbs or giving Google a simple voice command?

A study conducted by Google shows that about “41% of adults conduct at least one voice search daily

Though voice search is not expected to outpace traditional search any time soon, it is still turning out to be a sweeping force when it comes to SEO. This is because, people want:

  • Quick and Specific Answers – When people search by voice, they anticipate specific answers, especially in local searches – “Which is the best restaurant in town?” “What time is a certain movie showing at the xyz theatre?” This makes it a necessity for a local business to capitalize on this opportunity. Voice search can effectually meet these on-demand requests!
  • To gain local information, without taking their hands off the steering wheel, voice search helps in fulfilling the demands. Say, you are driving, and you’re looking to munch on some pastries or trying to take your family to a decent restaurant in a completely new town, in this case voice search comes to the rescue offering you a range of possibilities.

That’s why it’s vital to optimize your business for voice search. But how?

Take Control of Your Business’s Digital Marketing

Make sure that the business information available on the website and other directories is accurate and up-to-date.  Make the important information – Business Name, Phone Number, Address, Hours of operation, services etc., visible across the web. Take Charge of Social Media, get listed on high domain authority websites. Get the help of an Albuquerque SEO company to do these tasks for you.

Focus on Convertible Keywords

These are the keywords that actually work. Carefully analyze your industry and choose the best keywords.  Not every keyword will work for your business. Let an SEO company in Albuquerque do this work for you. They will choose your keyword list wisely and help you optimize the top-ranking keywords for your website.

Check your website’s Security & Page Loading Speed

Voice search gives emphasis only to the pages that loads faster than the traditional websites, with the average loading time accounting to 4.6 seconds. Even, HTTPS-secured websites grab better ranks in Google’s SERP results. So, work with an expert SEO Albuquerque company and gain your HTTPS status, as they carefully upgrade your status to ‘Secured’ in Chrome in an effective way.

Think Locally

Always imagine from the shoes of your customer! Think the way, your customers would ask their questions for voice search. Use these localized keywords in your content strategy and promote them, also have a Google my business page, this will improve your ranks. Albuquerque SEO company specialized in Local business can help you with an effective custom strategy that will work for your business.

Have an FAQ section in the Website

This section on your website should be able to answer all the queries that your customer has in mind. In fact, they should be able to provide extra information.  Make a note of the queries you receive each day and frame thoughtful answers. Adding a forum section to your website will encourage your customers to post their queries, which will help you get through the voice search if you had provided quality answers.

Voice search is definitely a trend-setter in the SEO business. But, we are just at the inception stage, more and more applications are expected to evolve over time and offer advanced technology! Hence, it becomes a must for the businesses to adapt to the trends to thrive in business!