We’ve often heard that backlinks are an important aspect of enhancing your SEO game. But did you know that internal linking is also a crucial element in improving your website’s user experience and SEO? The amount of content delivered by freelancers and content marketers has increased more than ever. However, there has never been a central linking strategy put in place. Content that is not properly interlinked can impact the ranking potential of your website.
Here are the benefits of Interlinking:
- Interlinking opens access to webpages that were once less accessible in search engines.
- It organizes webpages category-wise depending on the keyword used in the URL and anchor text.
- User navigation will be improved as it offers ways to interact further with the website.
- It provides better results in promotional campaigns by highlighting links on the homepage or close to the published content.
- The site architecture will be more organized and it conveys the most important webpages to search engines.
Best Practices in Interlinking Structure:
a. Site Architecture:
Internal linking should follow a pyramid structure, with the homepage resting on top. Other pages that deep-link towards blog posts or product information inner pages should come beneath it. Also, your goal should be to reduce as many links between a webpage and the homepage.
b. Content Links:
Placing a link within content acts as a source material, and it will urge the readers to click on it and check out what’s inside. Make sure to bold the content links to make it visually stand out. Placing links in a blog post should only direct to a relevant webpage or a blog post, else it might result in bounces.
c. Link Relevancy:
Make sure you optimize each and every anchor text by linking to a landing page describing a relevant topic or title. An irrelevant anchor text or a link will deem your website as spam. Always remember to use keyword variations to your anchor text structure. Using the same anchor text for each and every link will lead to keyword cannibalization.
d. Call-to Action:
Optimizing call-to action is extremely important as it maximizes the conversion rate. The call-to action button should be big and bold, and must be clearly visible in a webpage. Presenting your call-to action button on each webpage is ideal to make your website more user-friendly and in creating conversions easily.
Apart from the above practices, you should also pay attention to the positioning of hyperlink pages. This includes placing internal links on your homepage, and placing links at the end of an article or on a sidebar.
When it comes to link building, never ignore its UX and SEO value. Creating a proper internal link structure can amplify good results and ranking for your website. Experienced SEO professionals can help you build an effective interlinking strategy that will produce great results as mentioned above.