We’ve said it before and will say it again; putting up even the most professionally designed website is like building a boat and then sending it around a vast lake without an engine. It might drift for a while but once it gets out into the middle of the vast cyberspace water, it will disappear from view and no one will know it’s there.
If you are a business owner, you might feel like you’re sitting all alone in the middle of the boat but there’s no need to be discouraged. Getting a professional Albuquerque social media marketing company to provide you with a few social media flares that you can fire off in the right directions will get you the exposure you need.
It’s best if you understand how each of these different tools works and how best to use them to your advantage. Throwing nets over the side willy-nilly won’t get you the targeted fish you’re looking for, but these carefully molded techniques can help you find the direction to fill your boat with a great catch.
We started our list with Facebook because it’s the biggest social media menu on the Internet with more than 1.55 billion active users. Just the idea of being able to get in touch with that many people might make you think this is the only social media tool you’ll need, but it’s important to understand how to narrow everything down to suit your design. There are estimates that over 1 million small and medium-size businesses use Facebook, so it’s something you should definitely consider as part of any social media in Albuquerque arsenal.
If you’ve been in business for a while but not up on all the different changes in this social media giant, you might think that Facebook hasn’t evolved much from the early days when it was developed so college students could keep in touch with each other.
Don’t let that old time stereotype fool you. Facebook has the demographic that you’re looking for and the most recent and largest segment of its users are in the 35 to 54 year old group. The fastest growing branch of the Facebook tree is those 55 years and older.
This social media platform is the right choice for business users for another great reason. Facebook is one of the best at gathering information on their users and you can use the data here to target a specific group with a Facebook page.
Plus ça change, plus c’est la meme
As long as we are referencing boats, oceans, fishing, flares and exposure we thought we should throw in some French since those people have always been great fisherman. The idea here behind “the more things change, the more they stay the same,” is simple.
While there are obviously new ways of doing things in Internet marketing that includes social media, the old standbys like branding are still cornerstones for any successful effort and that includes a Facebook page.
Sure, you can use all the search engine optimization Albuquerque techniques you want, but it’s still good for people to recognize something familiar when they hit that Facebook page and that’s why a logo or profile picture is essential. Being recognizable is important and you should take a bit of time to decide on the thumbnail image that gets displayed next to all of the updates you supply.
Facebook is continually evolving and sending up new flares for small businesses that have traditional ties. In what seems like ancient history on the Internet, they set up a new feature that allows you to place up to seven premade Call to Action buttons on the cover photo for your page all the way back in 2014. It was another confirmation from Zuckerberg to the fact that not everything needs to change to help you sell your goods and services online.
Here at 1st in SEO, we pride ourselves on being the kind of Albuquerque social media marketing company that covers all the bases well. When that comes to social media, we make sure that you have a consistent and well-crafted voice that will attract potential customers and loyal clients for return visits.
We take the time to evaluate your current social media profile to see what needs to be tweaked and changed so you can get the most from this modern Internet marketing tool. And you should make no mistake about it, there are a variety to choose from.
To Tweet or Not to Tweet? It’s Really Not a Question
Although they may not have been designed to put money in your pocket, most of the big social media tools like Twitter have become a great way for business to get the word out about their goods and services.
Connecting with a relevant audience is what it’s all about and smart business can advertise on Twitter. Once you start looking over the side of your business boat and just under the surface of the waters underneath, you’ll see an excellent array of tools that will help you to position your marketing such as:
- Geo-targeting. Spreading the net too wide isn’t going to catch you the school of fish that you’re really after. However, that’s the mistake that many people make when they start an online enterprise. Narrowing down your focus with tools like this will bring you great results. The Twitter search bar is waiting and by typing in the metro area or zip code, country or state, you can get started on a new campaign.
- Sprechen Sie deutsch? It stands to reason that if you can point your Twitter adds to a specific area, you should be able to follow suit with the language you communicate in. That’s another one of the fascinating options you can get here with Twitter, but it’s probably a good practice to be bilingual and fluent in the language you want to advertise in first.
- Where they’ve been. One of the more interesting ways to pull fish into your business boat is with what’s called bevavior targeting. If narrowing things down and being very selective about the kind of flares that you send up in social media is your gig, this might be the Holy Grail for you. It’s possible to run through a list of items and behaviors like donations to charitable organizations and even TV targeting so you can find out what prospects are watching.
Twitter even allows you to target your advertising campaigns toward the boys, girls or both with a special gender targeting button you can apply. If you’re a small to medium-size business that doesn’t really have the money for some big-time data analytics capabilities, this could be the next best thing for you.
The Middle Ground
We like to hang on to that middle ground between the old and the new here at 1st in SEO. If you take a few minutes to read about our CEO, you’ll see that Matt is the kind of go-getter who likes to get things done right the first time. In fact, he designed this Albuquerque Internet marketing company based on what he had learned from previous experience and helping others get to dominant positions in organic rankings.
Albuquerque social media marketing is a big part of what we do here and one of the most important arrows in our quiver. Remember, we employ the techniques that will expand your small business horizons and put you in front of the target markets that you are trying to reach. Persistence, hard work and a consistent message are three legs on the tripod we use to help your social media in Albuquerque marketing stand up and out.
Adrift On the Internet Ocean
Being adrift on the Internet ocean in your small business boat means that you should be trying to attract the attention of your fellow travelers as well as your target audience. That’s why we suggest you have a strong LinkedIn presence as well.
There are many obvious reasons that you should get involved with this business-related social media site, and networking among your colleagues is only one of the advantages. Here’s a few more reasons you should be scanning the horizon for other LinkedIn ships in the distance.
- Keeping Your Provisions Stocked: B2B networking is very important and not just for online enterprises. LinkedIn is a great way to find some great third-party sources like vendors and suppliers. It’s much easier to see what a vendor has offer when he or she has an online presence here on this social media tool.
- Branding: Part of any good branding exercise is making yourself look respectable and LinkedIn is a great way to do just that. Posting online regularly on this site helps you to build a presence and create a brand persona piece by piece. You can create your own campaign and have total control, even testing what works and what doesn’t as you go along.
- Filling Positions. Going the traditional route when you’re trying to fill some holes on your roster means enduring what can be a cumbersome process at the start. LinkedIn can help you to connect more directly with the people who might be the best fit for the kind of jobs that you are offering. It’s not a human resource department or meant to replace one but it can certainly jumpstart the process. Keeping a list of the jobs that are open and active on your webpage is like leaving the front door open to some of the best talent in your specific industry.
Interaction with your customers is always a priority and LinkedIn offers you another way to keep in touch. Don’t make the mistake of thinking this Albuquerque social media marketing tool is just a platform for people looking for jobs and recruiters. We can show you how to use LinkedIn to your advantage to get the word out on the goods and services that you’ve got to sell.
Over the years that we’ve been working with these tools we’ve noticed some distinct advantages to using social media marketing. At the top for many of our clients is the fact they get higher conversion rates. In part, that’s because branding on social media creates a connection with your target market that’s more human and personal. It’s always important to keep in mind that people like doing business with other people and not necessarily big organizations don’t have a face.
Improved trust and credibility are just two of the other oars that you can put in the water to propel your boat forward using social media in Albuquerque marketing tools.
Regardless of the other tools that you choose, you need to be sure that you take a little time to prepare your message in a consistent way across any and all channels you choose. Selecting a good design for any social media channel is only part of the battle.
It doesn’t matter whether people read your text in print or cyberspace, it’s got to be free of errors and grammatically sound to entice them to buy what you’ve got to sell. That doesn’t matter whether you’re trying to make your point in 140 characters or longer blog posts like this one. Proofreading is one of the almost lost art forms that can make or break any social media marketing campaigns.
Just taking the time to go over text and then a few minutes away from it before you reread the words can make all the difference. It’s good to keep in mind that 92% of Americans use the Internet to find products or services.
A full 64% of these same folks are on a smart phone so there’s really no reason for you as a serious business person not to get involved with social media marketing. Whether you finally decide on Facebook, LinkedIn, Twitter or one of the others, we can help you if you’re feeling like your business boat has been cast out to sea without direction.