Should I spend on Google Ads or Bing Ads?

16 / July 2018,

Should I spend on Google Ads or Bing Ads?

If it were the traditional days, our answer would be to toss your entire advertising budget into Google Ads and wait for the results. But now, there is another promising player in the area of search engine, who is blooming and demonstrating extraordinary results – Bing Ads!

Most of us have been overlooking Bing Ads, as Google has dominated the search and paid advertising networks. Yes, all of us look forward to high quality paid traffic and more conversions. But, did you know that Bing Ads could bring down your costs per acquisition (CPA)? Yes, Bing Ads are a profitable opportunity for PPC.

Here are some key reasons as to why Bing Ads need your attention and why should you take full advantage of that:

  1. CPC is Much Less:

Just like the bids on Google AdWords, Bing Ads uses similar dynamic auctions. This helps the advertisers on Bing get the following benefits –

  • Better ad positions
  • Cheaper CPC
  • Higher Click Through Rates
  1. Bing Reaches 33% of US Consumers

If you still have not added Bing Ads to your marketing strategy, it means that you are neglecting more than 33% of the search traffic in the United States. Yes, Bing influences about 33% of the US market’s searches through its search partners – Bing, Yahoo, Amazon’s Kindle and Apple’s Siri. Thus, if you are neglecting Bing, you are neglecting a lot of potential traffic in the US.

  1. Less Competition

This is a simple fact, most marketers are competing on Google AdWords and ignoring Bing ads meaning you won’t have that many competitors on Bing. Since the competition is very low here, you can capture the attention of maximum traffic and stand out as a sole bidder for many keywords. You will also spend less of your budget to run the PPC campaign on this search platform.

  1. Upsurge in ROI

Bing Ads are celebrated for their effective click through rates (CTR) with a minimal cost per click (CPC), this turns into better ROI. Business can make the most out of their investments with Bing!

  1. Simple Campaign Setup

Setting up a Bing Ads account is super simple. After you create the account, there is an opportunity to import your existing Google Ads account also into this campaign. This means, you do not have to recreate campaigns.

  1. Multiple Search Engines

When you advertise on Google, your ad is displayed only on Google. But when you advertise on Bing, your advertisement is displayed on – Bing, Yahoo & AOL. This means, you get the chance to connect to a wider set of audience, at the same time you get higher click-through rates.

  1. Improved Mobile Targeting

Google’s Mobile Ad targeting is very limited. But, in Bing, you have the option to target based on devices. If your business is trying to focus on a particular type of mobile device users, you have the option to target only them.

If you are still uncertain about Bing Ads, just create an account and run a few test campaigns. Analyze the reports and see for yourself what Bing Ads are like. When you are investing in online advertising, it’s wise to invest in Bing Ads too. It’s a great way to explore the unexplored market!