17 / February 2016, Matt
The 7 Layers of Website Marketing Everyone who has a business should have a website. In 2016, this statement is neither surprising nor controversial. A website serves as basically a point of entry, something that legitimizes your business and provides a starting point for anyone who wants to learn about your company, your products, or […]
12 / February 2016, Matt
SEO and Small Business Sales When you run a small business, every dollar matters. The temptation that this reality creates is to slash your costs as much as possible, avoiding every expenditure to increase your profits. Companies all over the country are taking this approach, whether this means trimming labor costs, reducing benefits, eliminating community […]
11 / February 2016, Matt
7 Ways to Generate New Content In a now-famous Saturday Night Live sketch, Tom Brady and Fred Armisan demonstrated how to avoid sexual harassment claims in the workplace. After several incidents in which Armisan fared poorly and Brady did well, the sketch developed three rules for pursuing workplace romance without legal issues: • Be Attractive […]
10 / February 2016, Matt
Using Images and Videos Improve SEO Rankings Building out a unique, relevant, quality content library represents the most important factor to create SEO success. But this reality leaves a great deal of room for interpretation and development. Good writing undeniably serves an important role in this. Textual analytics that Google and Bing’s search engines run […]
07 / February 2016, Matt
The Phone Book Is Dead For decades, placement in the phone book provided the obvious first step for a marketing campaign. It was how people found you, either by name or by the industry you served. It was the first item in any advertising budget, paid annually almost as an afterthought. After all, everyone had […]
