Social Media Flares to Get Your Business Boat Noticed

04 / November 2016,

Social Media Flares to Get Your Business Boat Noticed

We’ve said it before and will say it again; putting up even the most professionally designed website is like building a boat and then sending it around a vast lake without an engine. It might drift for a while but once it gets out into the middle of the vast cyberspace water, it will disappear […]

The Evolution of The Penguin

02 / October 2016,

The Evolution of The Penguin

A real life Penguin might appear to be waddling as it crosses the snowy fields of the far north, but the flightless bird has survived and flourished in an inhospitable atmosphere by adapting. Maybe it was that kind of diligence and dedication to survival that has inspired Google’s latest Penguin algorithm update, making this version […]

Social Media and the Albuquerque Balloon Fiesta

26 / August 2016,

Social Media and the Albuquerque Balloon Fiesta

From October 1-9, Albuquerque will host its forty-fifth International Balloon Fiesta. The event draws visitors every year from around the country and the world, for an enormous spectacle and breathtaking views. But in addition to presenting majestic experiences for onlookers, the Balloon Fiesta has generated media attention since its inception. While this involved more traditional […]

Synchronized Swimming and Lessons for AI in Search

26 / August 2016,

Synchronized Swimming and Lessons for AI in Search

The 2016 Olympics have concluded. The Closing Ceremonies mark in some ways a return to normalcy for many of us. While many events both inside and outside of the competitions generate continued buzz for a few weeks, for the most part our world of sports returns to the professionals we watch around the year. Still, […]

AI and Why Keywords Still Matter

16 / August 2016,

AI and Why Keywords Still Matter

Nothing sends certain SEO webmasters into hysterics as quickly as discussions of artificial intelligence in search engines. Bing has used it since at least 2007, and Google RankBrain started working officially in 2015. A common lament is that all the SEO strategies once employed are now for naught, as the machines are going to take […]