AI and Why Keywords Still Matter

16 / August 2016,

AI and Why Keywords Still Matter

Nothing sends certain SEO webmasters into hysterics as quickly as discussions of artificial intelligence in search engines. Bing has used it since at least 2007, and Google RankBrain started working officially in 2015. A common lament is that all the SEO strategies once employed are now for naught, as the machines are going to take […]

Rich Snippets for Greater SEO Success

12 / August 2016,

Rich Snippets for Greater SEO Success

When you look at pages listed on the Google SERP, you often see text accompanying the search results. They may provide reviews, product or business information, or other information that helps define better what the search result should provide. This text is known as a “rich snippet,” and provides descriptive information for search engine users to use to better […]

Artificial Intelligence And The Future of SEO

03 / August 2016,

Artificial Intelligence And The Future of SEO

The concept of artificial intelligence, or AI, has existed for centuries, even if the phrase itself wasn’t coined until 1956. The idea that humans could create something capable of thought processes similar to, or even superior to, their own, existed with the ancient Greeks and has extended through the millennia. The concept ramped up significantly […]

What Won’t Work For SEO With Artificial Intelligence

31 / July 2016,

What Won’t Work For SEO With Artificial Intelligence

When Google introduced RankBrain as its third most important ranking signal, it caught many people off guard. It also frightened many SEO providers who were afraid they might have to completely overhaul their approach to optimization. And in many cases, they were right. Anyone who approached SEO from a perspective of trying to play off algorithms or […]

The Benefits of Diving Deeper

21 / July 2016,

The Benefits of Diving Deeper

Your SEO success stems in large part from the research you develop before you begin. The right keyword phrases, woven seamlessly into the right content, can make the difference in not only generating more traffic for your website, but in getting conversions as well. This isn’t a simple matter of plugging in relevant phrases and […]