Social Media and the Albuquerque Balloon Fiesta

26 / August 2016,

Social Media and the Albuquerque Balloon Fiesta

From October 1-9, Albuquerque will host its forty-fifth International Balloon Fiesta. The event draws visitors every year from around the country and the world, for an enormous spectacle and breathtaking views. But in addition to presenting majestic experiences for onlookers, the Balloon Fiesta has generated media attention since its inception. While this involved more traditional […]

Synchronized Swimming and Lessons for AI in Search

26 / August 2016,

Synchronized Swimming and Lessons for AI in Search

The 2016 Olympics have concluded. The Closing Ceremonies mark in some ways a return to normalcy for many of us. While many events both inside and outside of the competitions generate continued buzz for a few weeks, for the most part our world of sports returns to the professionals we watch around the year. Still, […]

AI and Why Keywords Still Matter

16 / August 2016,

AI and Why Keywords Still Matter

Nothing sends certain SEO webmasters into hysterics as quickly as discussions of artificial intelligence in search engines. Bing has used it since at least 2007, and Google RankBrain started working officially in 2015. A common lament is that all the SEO strategies once employed are now for naught, as the machines are going to take […]

Rich Snippets for Greater SEO Success

12 / August 2016,

Rich Snippets for Greater SEO Success

When you look at pages listed on the Google SERP, you often see text accompanying the search results. They may provide reviews, product or business information, or other information that helps define better what the search result should provide. This text is known as a “rich snippet,” and provides descriptive information for search engine users to use to better […]

Artificial Intelligence And The Future of SEO

03 / August 2016,

Artificial Intelligence And The Future of SEO

The concept of artificial intelligence, or AI, has existed for centuries, even if the phrase itself wasn’t coined until 1956. The idea that humans could create something capable of thought processes similar to, or even superior to, their own, existed with the ancient Greeks and has extended through the millennia. The concept ramped up significantly […]