Core Web Vitals – Google’s New SEO Ranking Factor Explained

22 / February 2021,

Core Web Vitals – Google’s New SEO Ranking Factor Explained

Core Web Vitals is a newly introduced ranking metric from Google that emphasizes on user experience. In the past, user experience wasn’t taken into account to rank a website in SERPs, but with the latest update, Google is actually considering it. So, what exactly is core web vitals, and what can you do about it […]

Improve Organic Traffic with these SEO Techniques in 2021

20 / February 2021,

Improve Organic Traffic with these SEO Techniques in 2021

Popular search engines such as Google and Bing are getting smarter by the day, as they constantly analyze various websites and determine how useful the content is for users. This is also a challenge for marketers, as Google frequently updates their SEO algorithm for organic search rankings. To keep up with the latest trends and […]

How Video Content Marketing Can Improve Your SEO?

01 / February 2021,

How Video Content Marketing Can Improve Your SEO?

Do you know? Online videos now account for 64% of website traffic, and it is expected to grow 80% of all traffic. The popularity of video has spread to marketing and advertising as well. Many digital marketers are investing in video content marketing. Effectiveness is one of the significant reasons for this rapid growth in […]

What Are The SEO Off‑Page Strategies To Rank Well In Search Engines?

01 / October 2020,

What Are The SEO Off‑Page Strategies To Rank Well In Search Engines?

Most users search the internet for two reasons – (i) to find information, or (ii) to buy something. Your website requires both the type of users, the one who looks for information and the other who wants to buy your products/services. This is because, both the cases are a win-win situation, as they would either […]

What Are Some Common Content Marketing Mistakes To Avoid?

22 / July 2020,

What Are Some Common Content Marketing Mistakes To Avoid?

Creating engaging and effective content is the key to successfully market your brand and drive potential traffic to your website. You must be clear when it comes to content marketing, to avoid the risk of wasting time and money. There are many potential benefits offered by content marketing for your business. It can help increase […]