Rise of Chatbots Gradually Dethrones Mobile Apps in the Post-App Era

13 / January 2018,

Rise of Chatbots Gradually Dethrones Mobile Apps in the Post-App Era

Digital marketing is an ever-changing world where creativity, design and functionality improve continually. During these transition phases, the marketers who specialize in Albuquerque SEO come across new toys now and then to play with; some of these toys are fad while others will forever change the ways people communicate and express themselves through social platforms. One such innovation is chatbot, a virtual and augmented reality platform for quick interaction and improved customer service.

What Are Chatbots?

Chatbots are simple artificial intelligence systems that are entirely automated to interact with the customer via text or voice. Usually, these interactions are straightforward and talk to people in a relatively human-like way about limited subjects. This rise in popularity of chatbots is triggered by social media and messaging apps.

Will Chatbots Replace Native Apps in 2018?

The following statistical reports prove that 2018 is only going to bring a bright future in SEO Albuquerque for conversational platforms.

  • Chatbots will increase cost-savings in billions of dollars a year in e-commerce, banking and healthcare.
  • Efficient, correct chatbot interaction is expected to grow from just 20% in 2017 to 93% in 2022.
  • Businesses are on the lookout to increase their interactivity with other businesses within a chatbot experience to provide the ultimate experience.
  • It’s also estimated that 30% of interactions with tech will be conversation-based in 2018 and it is shoring up to be the “year of the voice-bot.”

How Does It Work?

Chatbots are virtual assistants that allow users to focus on value-oriented tasks. These bots automate many B2B activities; providing around-the-clock service and on-demand customer support.

Types of Chatbots

There are two main types of chatbots,

  • Rule-based chatbots
  • AI-based chatbots

Rule-based Chatbots

Rule-based chatbots only understand inputs given to them based on pre-defined static scripts. They fail to understand the intent and context of the conversation.

AI-based Chatbots

AI-based chatbots used advanced deep learning algorithms to learn on their own, based on data made available to them. To recognize the intent of the text, they rely on features such as automatic speech recognition, and natural language understanding. This pushes the developers to build mobile or web applications with highly engaging user experiences and lifelike conversational interactions.

Key-points when creating a Chatbot

Consider the following steps when you are planning to design or build a chatbot for your business.

  • Know your target customer
  • Analyze the problems that chatbots will address and find the existing and new solutions to this problem.
  • How will you define the chatbot’s value proposition?
  • What is the bot’s persona, the scope of knowledge and domain expertise?

The wide availability of several well-known software development kit platforms has made it easier for Albuquerque SEO Company to create a chatbot for any business.