Reasons Why Video Marketing is Important in 2020

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28 / November 2019,

Reasons Why Video Marketing is Important in 2020

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Consequently, search engine optimization in Albuquerque is particularly important for video.  The importance of video in SEO is pretty convincing. Also, it is a proven fact that including video content in your SEO campaign will encourage more conversion. So, adding video content in your strategy is one of the top SEO services.

Here we have listed few reasons why video marketing is essential for every business man.

  1. Video Content Is More Likely To Generate Social Signals

By their very nature, videos are more “viral. Google “listens” to social signals, which is a key reason why video marketing is so important for search engine optimization in Albuquerque. Did you know videos works to general social signals such as likes, pins, +’1’s, and shares?   All you have to do is, share your SEO optimized business videos often via social media channels like Facebook, Google+, Twitter, and other social platforms. Your video may spread like wildfire throughout the Internet, much as the flu spreads quickly from person to person, and in turn as a quality leads.

  1. Embedded Video Increases Conversion Rates

Research says testimonial is in the form of a video, becomes more compelling and can transform an SEO click to the warmest of leads, or even a one-call close. As you know client testimonials have a big impact on those considering a product or service, you can make use of it in video marketing. It significantly increases conversion rates.

  1. YouTube Video Content Is Transcribed And Processed By Google

Video content is a must for every business. No matter you sell products or offering services, video content plays a big role in business growth. When you optimize your spoken video script just as you would optimize the content of your website pages, blog posts, articles, and press releases, it can help your channel, video post, and your website if properly optimized and linked correctly. And the YouTube automatically transcribes your spoken script.

  1. YouTube Videos Rank On Google Search

The higher the video’s authority, the higher it will rank in search results pages for specific keyword searches. Did you know YouTube is the 2nd large search engine in the world? And now Google owns YouTube too! This is one the big reason why videos that are SEO optimized rank highly on Google. While like all other Google algorithms the ones determining rank of YouTube video are highly guarded secrets, a video can have a level of authority just as written text does.

The Bottom Line

If you create a large amount of video content and publish those videos with the help of SEO Company to your website, you will end up having more quality and stable leads. And so you can take your business to the next level.