It’s Time to Reignite Your Interest in AMP for Your Website

25 / January 2019,

It’s Time to Reignite Your Interest in AMP for Your Website

Did you know Google’s mobile-first index has taken precedence over Google’s traditional desktop index and serves the most appropriate results based on the device being searched on? This has urged the SEO webmasters to implement a fully responsive design that is personalized for users on any device.

To implement a fully responsive design, Google created its open source initiative that leverages stripped down HTML files to create fast and mobile-friendly copies of web pages. So, if you are wondering about the worth of investing in AMP, here are a few factors to consider,

  • Webpage speed is a ranking factor of Google’s mobile and desktop indexes.
  • A 1-second delay in web page speed can decrease conversions by as much as 7 percent.
  • AMP is rumored to be a ranking factor in Google’s mobile-first index.

So, here we can discuss whether AMP is worth adopting for your own website.

Accelerated Mobile Pages

Accelerated mobile pages are the stripped down HTML copies of existing webpage content to support faster loading of web pages than standard HTML5 documents. It also reduces the need for additional CSS requests, large pictures, call-to-actions, and more. It is estimated that AMP speeds up webpage load times by as much a second of total load speed by enabling AMP caching. Google launched AMP projects in 2014, and most of the top publishers around the world have adopted AMP to improve their organic search results.

Where Are We Now?

Initially, AMP is introduced to compete with Facebook’s Instant Articles and only used for news carousel results over mobile devices. But, today, AMP results are scattered throughout organic search results.

Why Should You Invest in AMP?

Even though AMP caching offers improved speed, adopting AMP for your website does come with a few risks. According to the recent statistical data, “the AMP library can reduce the number of server requests to fetch a document by as much as 77 percent, but the AMP version is not always served if it’s not implemented correctly.”

The AMP version works only if the users click on the link and racking data from AMP pages over Analytics, Ads or even DoubleClick is limited. So, implementing AMP compels you to sacrifice a lot of UX elements of your webpage.

But, there are also some tangible benefits of implementing AMP on your website. They are listed below:  

  • AMP is very useful for publishers
  • Plays a major role in moving mobile search forward and more.
  • Improves server performance
  • Speeds up website load time

The Bottom Line:

Most of the SEO experts and webmasters are unaware of AMP for a while or unwilling to adopt it. Reports also say that the rate of adoption of AMP pages is greatly accelerating. This rate will keep on increasing as SEO continues to move away from computer towers and onto mobile screens and other devices. Talk to the professionals at the leading SEO company in Albuquerque NM to make this transition easier for you.