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18 / November 2019, 1st In SEO
Podcasts aren’t new to marketing but the emerging trend has made businesses to pay huge attention to it. There are a wide variety of podcasts and includes live interviews, panel discussions, fully scripted and produced audio plays, cryptic monologue, and more.
The following statistics explain the importance of B2B podcasts.
Here our Albuquerque SEO experts have listed a few reasons why B2B podcasts are good investments.
Podcasts have a very strong professional following and this is proven by a LinkedIn survey. The survey report reveals that the survey made among 2500 LinkedIn members, only 8% of respondents had never heard of podcasts. Over one-third of LinkedIn members were regular podcast listeners, and “that’s an audience of nearly 150 million.
Moreover, podcasts done by the leading Albuquerque SEO company have become more popular among the adults under the age of 35 who are passionate to expand their industry knowledge.
Podcasts create a special appeal by combining a conversational format with top-tier, reliable contributors or guests. Hence, podcasts can be a great way to share your message in a personable way.
People look for podcasts by topics that they are interested in like other forms of content marketing. Moreover, it can be listened to by people when they are in their morning commute, doing household chores, walking the dog, and relaxing in their off-hours. B2B podcasts can be listened to without affecting the productive hours of the people.
Unlike videos and animation, podcast are comparatively cheap to create and need only fewer resources. Since most of the podcast users are active on social media, you can introduce a new way to cross-promote your various channels and grow your brand.
Podcast content are memorable as we are doing our visualization and it also presents many of the nuances of nonverbal communication — inflection, speaking tempo, laughter, sighs, and groans. It inputs more authenticity that is more challenging to find out in writing.
Podcasts have become a portable and convenient medium, as it can be used and consumed on mobile devices.
Today, unlike other Albuquerque SEO services, podcasts are used to engage customers and is used as a way to deliver answers to their customers’ most pressing questions. Hence it is used by business people to reinforce the brand and message with their customers. The Albuquerque SEO experts help the businesses better craft content that will resonate and respond with their customers and listeners.