Improve Organic Traffic with these SEO Techniques in 2021

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20 / February 2021,

Improve Organic Traffic with these SEO Techniques in 2021

Popular search engines such as Google and Bing are getting smarter by the day, as they constantly analyze various websites and determine how useful the content is for users. This is also a challenge for marketers, as Google frequently updates their SEO algorithm for organic search rankings. To keep up with the latest trends and to know how you can drive more traffic to your website, follow these useful SEO techniques recommended by the Albuquerque digital marketing experts:

Optimize Your Website for Voice Search:

With more individuals and families owning one or more smart speakers, it is quite obvious that voice search is becoming more prominent with Albuquerque SEO. Research suggests that most of the speaker owners use their devices as part of their daily routine. Two in five adults utilize voice search once every day.

The keywords used for voice search and text search must be different, since voice based queries tend to be longer. For instance, when a text search looks like “Today’s weather”, a voice search would be “How’s the weather today?”. Optimize your website with long tail keywords suited for voice search.

Prioritize for Mobile:

The growth of the smartphone market shows no signs of stopping and as a result, the majority of searches and store purchases happen on mobile devices. According to the Albuquerque digital marketing experts, most shoppers use their smartphones and tablets to look up for product reviews, price comparisons, and store locations.

Google has also announced in March 2020 that the mobile version of websites will be prioritized for crawling and indexing. So, if you are creating a website, focus more on the mobile experience.

Get Ahead with YouTube SEO:

YouTube, undoubtedly is the number one platform for videos. With 2 billion monthly active users consuming 1 billion hours of video every single day, YouTube presents a huge opportunity for marketers today. Granted, video marketing might not be everyone, but now is the right time to dive in to video content for businesses.

Marketing your business on the second largest search engine isn’t a bad idea at all! While posting your video, create an SEO friendly video title and description that encourage viewers to watch. Making thumbnails and video playlists are other ways to grow your video channel.

Enhance User Experience:

Google aims to rank those websites that provide the best results for a user’s search query. Optimizing your site is always important, as disorganized, slow, and poor-quality sites wont rank higher. Here are three important tips to enhance the user experience across your site:

  • Create quality content with shorter paragraphs, bullet points, and relevant images.
  • Improve the UX experience to reduce high bounce rates. There are different tools such as Optimizely, Crazy Egg, and more to test this.
  • Ensure your website is fast enough while navigating. Poor site speed can impact your search engine rankings.

If you need more assistance on SEO marketing for your business, talk to a reputable SEO company in Albuquerque today.