How Videos in Web Design benefit Your Business

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15 / December 2021,

How Videos in Web Design benefit Your Business

The explosive growth of video consumption has prompted businesses to produce more video content for marketing their products and services. So, if you’re wondering whether adding videos to website is helpful, the answer is yes! Video marketing has become just as important as written content for search engine optimization. If you are curious to know how integrating video content in web design Albuquerque can help both your website and business, read on:

Improve Your Rank in SERPs:

You would have come across the popular phrase “Content is King”. The same principle is applicable for videos too. Even though search engine crawlers aren’t going to index the video footage, the popularity of your video content will benefit your SEO strategy.

Make sure to include your keywords in the title and description of your video. This will make your content easily discoverable. YouTube, owned by Google, is the second largest search engine on the web and the number one platform for videos. Once you create a YouTube channel and post videos on it, the footage can even be embedded to your website with the help of a web design company. Your channel and videos will provide quality backlinks for your site and boost your ranking.

Stay Ahead in the Competition:

Believe it not, there are still many companies out there that overlook the benefits of adding videos during the website development process. So, now is a good time for you to jump in and take advantage of the opportunities that video marketing offers. This lets you get ahead in the search results and acquire more customers in the process. Good video content will create an impression amongst customers and make your business prosper in the industry.

Convey Your Brand Message & Personality:

People love intriguing brands. The best way to convey the nature of your brand is through video content. The connection you make with the viewers is helpful towards nurturing good relations and trust. Video content gives a better idea about your product or service, and viewers will be more inclined to do business with you. Videos are also great to elicit emotions from your customers, which makes them more loyal to your brand.

Improved Session Duration:

Adding engaging videos in web design is a great way to improve your website’s retention rate. When viewers land on your website and leave immediately, it skyrockets your bounce rate and affect the SEO of the site, as a result. On the other hand, when videos engage your customers, users will stay on your site longer. Not only will it help improve your website’s ranking, but your business will likely earn a new customer.

You can either self-host videos on your website or embed your own YouTube videos. However, the experts specialized in web design in Albuquerque highly recommend doing the latter, since it helps rank your website better and provide better exposure to your business. Should you need assistance in website development and video integration/marketing, get in touch with a reputable SEO company today.