How to Optimize Content for Voice Search

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19 / August 2019,

How to Optimize Content for Voice Search

With every generation welcoming voice search with open hands, today we are experiencing a voice search revolution. The rise in voice search has made it mandatory for the experts of search engine optimization in Albuquerque to create content that is optimized for voice search. With a quantum rise in voice search, the competition will get only tougher in the coming days for marketers and leading providers of SEO services. Here we’ve listed a few ways to optimize your content for voice search and help you get better rankings for voice searches and increase your organic reach.

Rich Answers

Did you know 70% of all answers returned from voice searches occupied a SERP feature? Most smart devices will give out a similar answer to particular queries, and this answer is considered to be the rich answer for the question. A rich answer must contain the following features.

  • Knowledge Graph: A knowledge base that gathers and stores all the different facts about people, places, and things.
  • Knowledge Panel: The knowledge panel can be seen in the right of the search results, and the information is fetched from the knowledge graph.
  • Knowledge Box: Factual information appearing in regular search results and the information comes from the knowledge graph.
  • Featured Snippet: Featured snippets are displayed on the top of the organic results above the ads with attribution to the original source.

Content Restructuring

Unlike traditional searches, voice searches are a lot more conversational. To optimize your content for voice search, you must include engaging questions and answers to improve the content layout and make it more voice search-friendly.

According to a recent study, “Google prefers short, concise answers to voice search queries and the typical voice search result is only 29 words in length.” Adding FAQ style format makes it easier for the search engine to pull content from your website and display it as snippets.

Add a Conversational Tone

One of the primary characteristics of a voice search query is being conversational. Data-driven insights with answers to verbal queries give you a clear picture of what people are searching for verbally.

Long-tail Keyword Phrases

Due to the conversational style of voice search, the keyword phrases are longer than searches on a keyboard. So, target long-tail keyword phrases while creating content to let them appear in voice queries.

Improve Page Loading Time

Did you know search engine abandons websites that take more time to load for a voice search query? A slow-loading page has a direct impact on the bounce rate and conversion rate of your website. So, you must improve the page loading time at all costs.

Don’t Forget Mobile

In 2019, all the big announcements by Google are directly or indirectly related to mobile or tools related to mobile. So, it’s important to craft mobile-friendly content that is responsive to voice search.

The Bottom Line

With many tech giants like Amazon and Microsoft have already optimized their content for voice search, it is critical for you to get your content optimized for it to have the edge over others. Follow the above tips to create a sound voice search optimization strategy. Talk to the professionals at your SEO company to get your content optimized for voice search.