Essential Web Design Features to Promote Your Small Business

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15 / October 2020,

Essential Web Design Features to Promote Your Small Business

Having a website is essential to market your business online. Irrespective of the size of your business, it is important to have a professional website to face the competition online. Simply creating a website with a single page will not benefit your business. Similarly, a pleasing website is not created by a stroke of luck, instead it is made with meticulous design efforts. They must not only be aesthetically pleasing but responsive and consistent in layout. So, if you are planning for a website development for your business, make sure to apply these essential features –

Precise Contact Details

When users look up to your website to get the contact information, and if they are unable to find the information, there are many chances that they may end up going to a competitors website to get what they are looking for. So, keep the contact details updated in the prominent areas of the website, especially on the top right and bottom of the website.  Also, check each form on the website and make sure that it works properly to result in conversions.

Easy Navigation

Keeping the website simple, helps in easy navigation. The best way is to create drop-down menus and organize the internal links, remove all clutter, and make the pages accessible to the visitors. Adding up more plug-ins might complicate the system. Get the help of a web design company to optimize the design of your website for easy navigation.


If your website is not mobile-friendly, it can negatively impact the website’s online presence. Also, mobile-friendliness is one of the important ranking signals of Google. Meaning, websites that are not mobile responsive are likely to miss out on the SERP rankings. Since more than 60% of the Google searches are done using the mobile devices, making your website mobile responsive is the best thing you can do to attract website visitors. If you require help with making your website mobile responsive, and to increase the page speed, get in touch with the web design Albuquerque experts.

Optimize the Webpages for SEO

What is the point in having a stunning website, if no one finds it? If you want your targeted visitors to visit your website, you need to start reading about the essential SEO factors. The most essential SEO elements you must consider are – Create SEO friendly URL, Include Keywords in Meta Tags, H1, H2 and H3 tags, Use keywords in the website content, deploy outbound links, enhance the site’s speed and have social sharing buttons on the website.


Most small business owners often ignore this part. In actuality, brand logo is the face of your business, which can turn out to be damaging to your marketing activities. The logo should be positioned at the top left of your website, as it is where the users tend to look first when visiting a website. If you require help with designing logo, get the help of web design Albuquerque experts, who will design a logo that will add value to your business.