Effective Social Media Tactics for Your Business in 2018

10 / October 2018,

Effective Social Media Tactics for Your Business in 2018

Did you know that – “2.5 billion Social Media users across the globe use social media?” This demonstrates that social media is the best way to connect with millions of people across the globe.

When social media is handled the right way, it can make your exponentially increase sales, widen your brand’s exposure and build a rapport with your audience that will improve your search rankings.

How do you take the first step?

Taking that first step with social media can be a little difficult, you have to choose which platform best suits your business. Each channel offers its own benefits, so, devising the right strategy to target the right audience on the correct platform is paramount to a successful plan.

Here are some quick hacks for small businesses from an Albuquerque SEO NM company to stay on par with current social media trends –

  1. Stay away from the crowd

Customize your brand’s social media pages as much as possible. Add your business’s cover image, logo, business name etc., make maximum use of every opportunity available in social media to highlight your brand and distinguish yourself from others. Take a look of what your competitors are doing on social media and what helps them to stay unique. Try to find the one idea that distinguishes them from their competitors. Take note of this, when you work on your own social media strategy. The best company for  SEO services in Albuquerque can help you identify the right strategy to help you distinguish your business.

  1. Promote your Content on social media

Blogs are a vital element to any website. Keep your blogs updated and share industry specific and fresh content frequently. Share these blogs on social media. This will help your users learn what is trending in your industry and form a relationship with your business.

  1. Talk about your products/services frequently but don’t be too salesy

Never ever keep your social page idle.

According to Ambassador, “71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”

For this reason, you need to frequently add product specials, funny product related memes, quotes, customer created content, and anything that will attract the attention of your customers. Get the help of an Albuquerque SEO NM company to help you skyrocket your social media engagement.

Give your customers a reason to visit your page every day

  1. Post more videos

According to Hubspot, “Visual content is more than 40 times more likely to get shared on social media than other types of content.”

Yes, images & video have the power to capture the attention of consumers and help them stay engaged with your brand on social media. Nowadays, there are many free tools available for content creation, so make full use of them and share content in an interesting way. Contact a company that provides web design in Albuquerque with the best designers and content creators, be it social media or websites, they have it all.

  1. Connect Personally

Social media gives you the privilege of getting connected personally with your audience. This is slowly turning out to be a customer service platform and modern-day customers expect it. The simple tactic is, the more you engage with your customer, the more trust you gain.

In fact a recent Hubspot report states, “80% of marketers indicated that their social media efforts increased traffic.”

Every social channel is unique, and each channel gifts you with unique results. Study the analytics pattern clearly. Analyze which channel is bringing in more results and align your strategy accordingly. This might seem incompatible but focusing on the right platform will bring in the best result on your investment.

Always Take one step at a time, test and implement as per the results. Organic social media following never happens overnight. Only with a proper strategy will you be successful on social media. Stay consistent, be unique, engage with customers frequently and in no time your business will reap the benefits of social media.