Machine Learning and the Future of SEO

26 / May 2018,

Machine Learning and the Future of SEO

Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

11 / May 2018,

Guest Post: Why Is White-Hat Link-Building Even More Important in 2018?

White hat link building is basically shifting SEO focus to the human audience who will read content rather than the search engine algorithms which make content more or less visible. This method of link-building furthermore takes every precaution to ensure the rules and policies defining modern search engines are properly adhered to. This increases your […]

Machine Learning: The Key to Successful Digital Marketing

02 / March 2018,

Machine Learning: The Key to Successful Digital Marketing

After Google unveiled its new machine learning platform many digital marketers have been wondering what type of impact machine learning will have in the realm of Search Engine Optimization (SEO). You can read more about Machine Learning here. What Is Machine Learning? Machine Learning is not new to the tech world. The concept first appeared […]