Core Web Vitals – Google’s New SEO Ranking Factor Explained

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22 / February 2021,

Core Web Vitals – Google’s New SEO Ranking Factor Explained

Core Web Vitals is a newly introduced ranking metric from Google that emphasizes on user experience. In the past, user experience wasn’t taken into account to rank a website in SERPs, but with the latest update, Google is actually considering it. So, what exactly is core web vitals, and what can you do about it to improve your website’s SEO? This guide from the digital marketing pros will give you all the details you should know.

About Core Web Vitals:

Google has introduced three new core web vitals that it uses as ranking factors. They are:

  • Largest Contentful Paint (LCP) that measures page loading speed.
  • First Input Delay (FID) that analyzes page interactivity.
  • Cumulative Layout Shift (CLS) that examines page stability.

Here’s more about them explained below by the SEO company experts.

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is all about page loading speed. It measures the time taken by your website to load its content. This includes a section of text, as well as images and videos in the webpage. According to Google, a website that loads 75% of its content in less than 2.5 seconds is ‘Good’, between 2 and 4 seconds ‘Needs Improvement’, and more than 4 seconds is ‘Poor’. You should work on your page load speed based on the score you get.

First Input Delay (FID):

First Input Delay (FID) is all about page interactivity. It notices the time taken for your website to go interactive for users. The time taken between the user entering your website and interacting with an element on the webpage is used to calculate the FID score.

Your FID score is ‘Good’ if the time taken is less than 100 milliseconds, ‘Needs Improvement’ when it’s between 100 and 300 milliseconds, and ‘Poor’ if beyond 300 milliseconds.

Cumulative Layout Shift (CLS):

Cumulative Layout Shift (CLS) looks at the stability of your webpages. It measures the page layout shifts that may occur when the visual elements of your page are loading. CLS score is rated from 0 to 1, with 0 representing ‘No Shifting’ and 1 meaning ‘Most Shifting’. Try bringing your CLS score to less than 0.1. You should definitely work on optimizing your page, if you find that the score exceeds 0.25.

6 Tools to Improve Your Core Web Vitals:

These frequently used Albuquerque SEO tools help analyze and improve your individual core web vitals scores for your website:

  • Google PageSpeed Insights
  • Lighthouse
  • Google Search Console
  • Chrome DevTools
  • Web Vitals Extension
  • Chrome UX Report

Alternatively, you can also get the assistance of a reputable digital marketing company to work on your core web vitals. This new ranking factor goes live on May 2021, so now is the right time to start working on optimizing your page speed, interactivity, and stability to rank higher!