Your business reaches the greatest opportunity for success when you identify and capitalize on the trends that drive the current market. Because search engines and the public expectations of websites change over time, you need to stay abreast of those changes and respond effectively. If you keep up with technological possibilities, you can drive your business to the next level. Some of the important factors that will determine your success with web design in 2016 include:
- UI and UX
- Material design
- Mobile Devices
- Responsive design
UI and UX
Your user interface and user experience represent two sides of the same web design coin. Your user experience, or UX, comes from the way a website works internally. You need everything to operate correctly: links moving to the right pages, site navigation operating smoothly, and the like. Without the internal mechanisms designed properly, the appearance of the site will not help you much.
On the other hand, you do need a good user interface, or UI. This is the appearance the site gives to users, and what leads them to and through those internal workings. Many commercial websites start with standard templates. WordPress and other providers have created a cottage industry of website designs that render many sites almost identical to those of their peer and competitor companies. The best sites, though, identify trends in interface patterns, use aspects of those patterns that work well, and blend them into a design unique to the company behind the website. You can use the best tools available to connect, but still stand out for your potential customers. Blending the trends with original design ideas lets you capitalize on the potential both provide.
Google launched material design in 2012 as a style language. It functions as an image-based language that helps unify themes and appearances in websites. It has a minimalistic look that blends into the site, and works across all platforms to unify the appearance and function of a site on desktop and mobile. The coding within material design helps accentuate a website’s performance. And because Google developed and promotes this tool, it has become a powerful addition to SEO web design efforts.
Smartphones and tablets, once the province of the cultural elite, now dominate the technology landscape. In fact, more searches now go through mobile devices than through computers. This has moved mobile internet marketing from a niche addition to a central focus in marketing efforts. Your web design and SEO content should take into account issues of import to those searching on these devices: local SEO, streamlined interfaces, and content that generates impact at the top of the screen. If you are not designing with mobile search in mind, you are missing tremendous opportunity in your market.
Responsive design should provide a key component to your mobile SEO design efforts. This consists of programming that allows a user’s view to flex to the screen on which he or she is viewing. Techniques are available to do this seamlessly for your website, and ensure the best viewing experience—and thus the best ROI on your internet marketing spend.
Resource Box: 1 st in SEO specializes in creating the most effective web design for your business needs. To learn more about how we can help you get the right design for your website, click here.