Disruptive Technologies and Marketing (Guest Post)

08 / August 2018,

Disruptive Technologies and Marketing (Guest Post)

Disruptive technologies are redefining marketing strategies, challenging marketers to adjust their strategies to the latest innovations. In the past few weeks you may have seen Google Assistant in every headline. This new development by Google has become very popular and is generating a lot of expectation. Google assistant is a voice-controlled assistant that uses Artificial […]

Should I spend on Google Ads or Bing Ads?

16 / July 2018,

Should I spend on Google Ads or Bing Ads?

If it were the traditional days, our answer would be to toss your entire advertising budget into Google Ads and wait for the results. But now, there is another promising player in the area of search engine, who is blooming and demonstrating extraordinary results – Bing Ads! Most of us have been overlooking Bing Ads, […]

Why Local Businesses Should Take Voice Search Seriously

25 / June 2018,

Why Local Businesses Should Take Voice Search Seriously

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page Yes, the future lies in optimizing your business for voice search. It has to be taken seriously because your customers are looking to find answers to their questions immediately. Try to imagine, what would […]

Why is Branding a Necessity for Your Local Business

18 / June 2018,

Why is Branding a Necessity for Your Local Business

“Brand is an image of how you present your business and how your business is perceived by your prospective customers.” Say, you have a small business offering fantastic products or services. Do local people know about you?  Are you getting persistent calls from your customers inquiring about your business? Have you been able to reach […]

Machine Learning and the Future of SEO

26 / May 2018,

Machine Learning and the Future of SEO

Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]