What Do a Hollywood Hotel, a Sultan, and a New York Dumpster Have in Common? The Need for Reputation Management.

09 / November 2016,

What Do a Hollywood Hotel, a Sultan, and a New York Dumpster Have in Common? The Need for Reputation Management.

It doesn’t really matter if you make your money clicking away with a mouse and keyboard or from behind a mahogany desk in a corner office, you’d do well to heed the advice of one of America’s top business leaders. Warren Buffett said: “It takes 20 years to build a reputation and five minutes to […]

Content Marketing Predictions and Trends for 2017 Plus…Lots of Metaphor

21 / October 2016,

Content Marketing Predictions and Trends for 2017 Plus…Lots of Metaphor

Every year, the online snowball that’s content marketing seems to be getting bigger and rolling downhill faster. Next year will be no exception and if you’re gazing into the crystal ball to see where your content strategies need to go, you’ll see some familiar trends that are building out and some new ideas that are […]

The Evolution of The Penguin

02 / October 2016,

The Evolution of The Penguin

A real life Penguin might appear to be waddling as it crosses the snowy fields of the far north, but the flightless bird has survived and flourished in an inhospitable atmosphere by adapting. Maybe it was that kind of diligence and dedication to survival that has inspired Google’s latest Penguin algorithm update, making this version […]

Social Media Management for Personal Success

26 / August 2016,

Social Media Management for Personal Success

Social media platforms encourage spontaneity and expression of whims of the moment. In some ways, this helps create the energy you find there. We view Facebook, Twitter, Google+, and the like as presenting an authentic version of the people we find there. But this also creates potential for your personal brand to diminish in the […]

National Defense R&D and Internet Startups

26 / August 2016,

National Defense R&D and Internet Startups

Creating an internet startup company comes with more than its share of complications. The website itself represents a small investment, but building up and emerging as a fully operational organization takes time, effort, and funding. When looking for potential investors, though, many fail to recognize the potential that the federal government offers. In particular, funding […]