Why is Branding a Necessity for Your Local Business

18 / June 2018,

Why is Branding a Necessity for Your Local Business

“Brand is an image of how you present your business and how your business is perceived by your prospective customers.” Say, you have a small business offering fantastic products or services. Do local people know about you?  Are you getting persistent calls from your customers inquiring about your business? Have you been able to reach […]

Machine Learning and the Future of SEO

26 / May 2018,

Machine Learning and the Future of SEO

Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]

Instagram in 2018- The Game Changer for Your Small Business

08 / May 2018,

Instagram in 2018- The Game Changer for Your Small Business

According to CNBC, “Instagram now has over 800 million users worldwide and 500 million daily active users.” With a growing audience and wider demographics, Instagram has grown from a fun app for teens to a powerful networking tool for individuals and brands. On average, users share 60 million images and like 1.6 billion posts every […]

Facebook Messenger Bots – The Future of Customer Service

25 / April 2018,

Facebook Messenger Bots – The Future of Customer Service

Facebook Messenger Bots were unveiled during the social network’s F8 conference as the latest tool for brands to interact and engage with their customers. And with more than 900 million people around the world using Facebook’s messenger platform it has quickly become one of the most powerful methods of customer communication in digital marketing. With […]

What Google’s Mobile-First Index Means for Your Website

04 / March 2018,

What Google’s Mobile-First Index Means for Your Website

Most web designers now understand that mobile devices now command a majority of online activity. For the twelve months ending in January 2018, mobile held a 51.92% market share. This trend has been developing for a long time, and figures only to accelerate moving forward. People have information at their fingertips, and with connection speeds […]