Disadvantages to Using Templates for Website Design

29 / February 2016,

Disadvantages to Using Templates for Website Design

Why Templates for Website Design Won’t Cut It Many websites out there today offer free or cheap website templates for website design. Some promise to be SEO-optimized out of the box, and most promise a simple design that will get you up and running quickly. You might even be able to pick from dozens of […]

7 Layers of Website Marketing

17 / February 2016,

7 Layers of Website Marketing

The 7 Layers of Website Marketing Everyone who has a business should have a website. In 2016, this statement is neither surprising nor controversial. A website serves as basically a point of entry, something that legitimizes your business and provides a starting point for anyone who wants to learn about your company, your products, or […]

SEO and Small Business Sales

12 / February 2016,

SEO and Small Business Sales

SEO and Small Business Sales When you run a small business, every dollar matters. The temptation that this reality creates is to slash your costs as much as possible, avoiding every expenditure to increase your profits. Companies all over the country are taking this approach, whether this means trimming labor costs, reducing benefits, eliminating community […]

Ways to Generate New Website Content

11 / February 2016,

Ways to Generate New Website Content

7 Ways to Generate New Content In a now-famous Saturday Night Live sketch, Tom Brady and Fred Armisan demonstrated how to avoid sexual harassment claims in the workplace. After several incidents in which Armisan fared poorly and Brady did well, the sketch developed three rules for pursuing workplace romance without legal issues: • Be Attractive […]

Images and Videos Improve SEO Rankings

10 / February 2016,

Images and Videos Improve SEO Rankings

Using Images and Videos Improve SEO Rankings Building out a unique, relevant, quality content library represents the most important factor to create SEO success. But this reality leaves a great deal of room for interpretation and development. Good writing undeniably serves an important role in this. Textual analytics that Google and Bing’s search engines run […]

The Phone Book is Dead

07 / February 2016,

The Phone Book is Dead

The Phone Book Is Dead For decades, placement in the phone book provided the obvious first step for a marketing campaign. It was how people found you, either by name or by the industry you served. It was the first item in any advertising budget, paid annually almost as an afterthought. After all, everyone had […]

Small Business Invest in SEO Internet Marketing

04 / February 2016,

Small Business Invest in SEO Internet Marketing

Why Small Businesses Should Invest in SEO Internet Marketing When you run a small business, every dollar you spend represents an investment in your company. This might include what you spend on a storefront, on inventory, on storage, on employees, and anything else critical to running your business. Every dollar matters. Ultimately, though, the reason […]

Two Step Verification and Internet Security

03 / February 2016,

Two Step Verification and Internet Security

Two Step Verification and Internet Security Security is more than just a buzzword. When you run an online business, you have to be able to protect information: your own, and that of your customers. This particularly raises concerns when you provide e-commerce options on your site. Customers who purchase from you need to know that […]

Build Quality Backlinks

03 / February 2016,

Build Quality Backlinks

Build Quality Backlinks to Increase Your Site Rankings SEO marketing provides tremendous opportunity for you to grow your business. It gets you noticed by a large audience composed of people who are interested in what you do and what you have to say. These are the people who are already looking for you, whether they […]

Facebook Advertising

01 / February 2016,

Facebook Advertising

Facebook Advertising In some ways, other social media platforms have pushed past Facebook in the social landscape. Teens are focusing more and more on quicker, more evanescent platforms like Twitter and Snapchat, and news outlets are seizing on this to declare Facebook is a relative dinosaur, on its way to extinction. Of course, the older […]