07 / February 2016, Matt
The Phone Book Is Dead For decades, placement in the phone book provided the obvious first step for a marketing campaign. It was how people found you, either by name or by the industry you served. It was the first item in any advertising budget, paid annually almost as an afterthought. After all, everyone had […]
04 / February 2016, Matt
Why Small Businesses Should Invest in SEO Internet Marketing When you run a small business, every dollar you spend represents an investment in your company. This might include what you spend on a storefront, on inventory, on storage, on employees, and anything else critical to running your business. Every dollar matters. Ultimately, though, the reason […]
03 / February 2016, Matt
Two Step Verification and Internet Security Security is more than just a buzzword. When you run an online business, you have to be able to protect information: your own, and that of your customers. This particularly raises concerns when you provide e-commerce options on your site. Customers who purchase from you need to know that […]
03 / February 2016, Matt
Build Quality Backlinks to Increase Your Site Rankings SEO marketing provides tremendous opportunity for you to grow your business. It gets you noticed by a large audience composed of people who are interested in what you do and what you have to say. These are the people who are already looking for you, whether they […]
01 / February 2016, Matt
Facebook Advertising In some ways, other social media platforms have pushed past Facebook in the social landscape. Teens are focusing more and more on quicker, more evanescent platforms like Twitter and Snapchat, and news outlets are seizing on this to declare Facebook is a relative dinosaur, on its way to extinction. Of course, the older […]
29 / January 2016, Matt
5 Ways Bernie Sanders is Using Social Media Before the campaign for the 2016 presidential primaries began in earnest, no one thought much of Bernie Sanders. Indeed, why would they? He was a senator from Vermont, known best as the one politician who openly considers himself a democratic socialist. Hillary Clinton was considered the presumptive […]
28 / January 2016, Matt
How To Choose an SEO Firm As SEO marketing and content development have become more important, the number of SEO firms has grown exponentially. This is simply a result of market forces at work; as demand grows, supply fills in to meet that demand. Unfortunately, the more SEO firms come out, the more divergence in […]
28 / January 2016, Matt
The Increasing Role of Social Media in Internet Marketing Social media forms have existed since at least the 1980s, in the form of shared online forums in which people posted and communicated across the world. Even when Facebook began operating in 2004, though, very few could have anticipated that social media would explode into the […]
28 / January 2016, Matt
SEO is Critical to Your Website’s Success In today’s business environment, having a website serves almost as a point of entry into the marketplace. Domain names and hosting are inexpensive, and web searches have replaced the phone book as a way for people to find companies that meet their needs. Without a business website, you […]
27 / January 2016, Matt
Five Keys to Internet Marketing Every business owner wants to develop and improve their internet marketing. This makes sense. Most of your potential customers are online, and look through online searches to decide where to go for the products and services they need. Word of mouth still matters, but developing an online presence is a […]
