11 / May 2016, 1st In SEO
Your website is, for many of your potential customers, the first exposure they have to you and your company. In fact, it may be the determining factor for those deciding whether or not to do business with you. More than ever, your online presence represents the crux of your marketing plan and your presentation to […]
09 / May 2016, 1st In SEO
You may think you have an SEO website for your business. You have taken the time to develop relevant, interesting, creative content, and you update it regularly. But whether you measure your performance through site traffic or through conversions, you still aren’t getting to where you need to be. In many cases, this comes out […]
25 / April 2016, 1st In SEO
Many clients think of Web Design and web development as the same thing. They in fact represent very different aspects of the process of building a great website. Web development uses programming language to create the foundations and infrastructure you need. It allows your website to function in the ways you need it to do, […]
12 / April 2016, 1st In SEO
Google has announced it will no longer be providing its PageRank scores to the public. This change has been a long time coming; the updates have only been coming a few times per year,and SEO providers have either been overvaluing or overstating the impact of the scores for almost as long as they have existed. […]
04 / March 2016, Matt
9 Aspects of Web Design that Affect User Experience If you have spent more than a few minutes learning about web design issues, you have come across the idea of UX. UX, or user experience, refers to the ways that a website’s structure and functionality affect the user who is navigating your website. It defines […]
29 / February 2016, Matt
Why Templates for Website Design Won’t Cut It Many websites out there today offer free or cheap website templates for website design. Some promise to be SEO-optimized out of the box, and most promise a simple design that will get you up and running quickly. You might even be able to pick from dozens of […]
17 / February 2016, Matt
The 7 Layers of Website Marketing Everyone who has a business should have a website. In 2016, this statement is neither surprising nor controversial. A website serves as basically a point of entry, something that legitimizes your business and provides a starting point for anyone who wants to learn about your company, your products, or […]
12 / February 2016, Matt
SEO and Small Business Sales When you run a small business, every dollar matters. The temptation that this reality creates is to slash your costs as much as possible, avoiding every expenditure to increase your profits. Companies all over the country are taking this approach, whether this means trimming labor costs, reducing benefits, eliminating community […]
11 / February 2016, Matt
7 Ways to Generate New Content In a now-famous Saturday Night Live sketch, Tom Brady and Fred Armisan demonstrated how to avoid sexual harassment claims in the workplace. After several incidents in which Armisan fared poorly and Brady did well, the sketch developed three rules for pursuing workplace romance without legal issues: • Be Attractive […]
10 / February 2016, Matt
Using Images and Videos Improve SEO Rankings Building out a unique, relevant, quality content library represents the most important factor to create SEO success. But this reality leaves a great deal of room for interpretation and development. Good writing undeniably serves an important role in this. Textual analytics that Google and Bing’s search engines run […]
