08 / August 2018, 1st In SEO
Disruptive technologies are redefining marketing strategies, challenging marketers to adjust their strategies to the latest innovations. In the past few weeks you may have seen Google Assistant in every headline. This new development by Google has become very popular and is generating a lot of expectation. Google assistant is a voice-controlled assistant that uses Artificial […]
23 / July 2018, 1st In SEO
The fusion of messaging applications and online shopping is the trend these days. Chatbots change the way your customer’s shop. Chatting and discussing with a virtual shop assistant who answers every query, adds more personalization to your customers shopping experience. Can you recall, whenever you click on a website URL, a tiny window pops up […]
16 / July 2018, 1st In SEO
If it were the traditional days, our answer would be to toss your entire advertising budget into Google Ads and wait for the results. But now, there is another promising player in the area of search engine, who is blooming and demonstrating extraordinary results – Bing Ads! Most of us have been overlooking Bing Ads, […]
25 / June 2018, 1st In SEO
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page Yes, the future lies in optimizing your business for voice search. It has to be taken seriously because your customers are looking to find answers to their questions immediately. Try to imagine, what would […]
18 / June 2018, 1st In SEO
“Brand is an image of how you present your business and how your business is perceived by your prospective customers.” Say, you have a small business offering fantastic products or services. Do local people know about you? Are you getting persistent calls from your customers inquiring about your business? Have you been able to reach […]
26 / May 2018, 1st In SEO
Machine learning is not a new concept. Basically, machine learning is the process in which machines, or technology, can gather and process new information. As announced in Google’s 2018 I/O Conference, Google will focus more on machine learning as it relates to its search engine algorithm. However, what does this mean for digital marketers and […]
11 / May 2018, 1st In SEO
White hat link building is basically shifting SEO focus to the human audience who will read content rather than the search engine algorithms which make content more or less visible. This method of link-building furthermore takes every precaution to ensure the rules and policies defining modern search engines are properly adhered to. This increases your […]
08 / May 2018, 1st In SEO
According to CNBC, “Instagram now has over 800 million users worldwide and 500 million daily active users.” With a growing audience and wider demographics, Instagram has grown from a fun app for teens to a powerful networking tool for individuals and brands. On average, users share 60 million images and like 1.6 billion posts every […]
25 / April 2018, 1st In SEO
Facebook Messenger Bots were unveiled during the social network’s F8 conference as the latest tool for brands to interact and engage with their customers. And with more than 900 million people around the world using Facebook’s messenger platform it has quickly become one of the most powerful methods of customer communication in digital marketing. With […]
04 / March 2018, 1st In SEO
Most web designers now understand that mobile devices now command a majority of online activity. For the twelve months ending in January 2018, mobile held a 51.92% market share. This trend has been developing for a long time, and figures only to accelerate moving forward. People have information at their fingertips, and with connection speeds […]
