Rich Snippets for Greater SEO Success

12 / August 2016,

Rich Snippets for Greater SEO Success

When you look at pages listed on the Google SERP, you often see text accompanying the search results. They may provide reviews, product or business information, or other information that helps define better what the search result should provide. This text is known as a “rich snippet,” and provides descriptive information for search engine users to use to better […]

Building on Current Trends in Web Design

12 / August 2016,

Building on Current Trends in Web Design

Your business reaches the greatest opportunity for success when you identify and capitalize on the trends that drive the current market. Because search engines and the public expectations of websites change over time, you need to stay abreast of those changes and respond effectively. If you keep up with technological possibilities, you can drive your […]

The Shifting Landscape of Internet Marketing

12 / August 2016,

The Shifting Landscape of Internet Marketing

Internet marketing necessarily provides a moving target. Digital trends and search engine algorithms change almost daily. To reach the most potential customers available, you need to stay on top of the changes in the market, and respond accordingly. Your success depends on keeping up, and on learning to adjust and take advantage of the trends […]

Artificial Intelligence And The Future of SEO

03 / August 2016,

Artificial Intelligence And The Future of SEO

The concept of artificial intelligence, or AI, has existed for centuries, even if the phrase itself wasn’t coined until 1956. The idea that humans could create something capable of thought processes similar to, or even superior to, their own, existed with the ancient Greeks and has extended through the millennia. The concept ramped up significantly […]

What Won’t Work For SEO With Artificial Intelligence

31 / July 2016,

What Won’t Work For SEO With Artificial Intelligence

When Google introduced RankBrain as its third most important ranking signal, it caught many people off guard. It also frightened many SEO providers who were afraid they might have to completely overhaul their approach to optimization. And in many cases, they were right. Anyone who approached SEO from a perspective of trying to play off algorithms or […]

The Benefits of Diving Deeper

21 / July 2016,

The Benefits of Diving Deeper

Your SEO success stems in large part from the research you develop before you begin. The right keyword phrases, woven seamlessly into the right content, can make the difference in not only generating more traffic for your website, but in getting conversions as well. This isn’t a simple matter of plugging in relevant phrases and […]

Artificial Intelligence And The Battle For Privacy Rights

14 / July 2016,

Artificial Intelligence And The Battle For Privacy Rights

Artificial intelligence, long in the realm of science fiction and dystopian visions of the future, pushes further into our reality every day. Algorithms that Google, Facebook, and many other tech companies run are moving along their asymptotic paths toward approximating the neural firings and pathways that make the human brain so powerful. In doing so, […]

How to Make Your Content Marketing Shine

30 / June 2016,

How to Make Your Content Marketing Shine

You know that content is king in any Internet marketing strategy. But creating an excellent content marketing campaign requires more than good ideas. You need to be able to develop fresh, interesting content, over and over. Eventually, posting updates about your business becomes repetitive, and product descriptions and descriptions of what you do become tedious. […]

Growth Hacking And Social Media

19 / June 2016,

Growth Hacking And Social Media

Your SEO marketing plan should accomplish two tasks: it should help you establish an audience for the products or services you provide, and it should help you achieve sustainable growth for your business. It is the second of these that represents real success for your marketing plan.After all, a flurry of traffic and page views […]

P.L.A.Y. for Effective Social Media Marketing

01 / June 2016,

P.L.A.Y. for Effective Social Media Marketing

Your Social Media Marketing presence should complement your SEO efforts in your overall Internet marketing plan. They may feel like two channels that operate independently, and in some ways they even are. But when you build your campaign out well, they feed off each other and work together to not only attract more customers to […]