Web Design in 2017: The Year of The Landing Page

24 / November 2016,

Web Design in 2017: The Year of The Landing Page

Today’s website is like yesterday’s business card. It supplies a first impression of your company and is the biggest deciding factor for prospects who might want to learn more about the goods and services that you have to sell. Here’s a sobering statistic if you’re still wondering about a website’s ability to push fence sitters […]

What Do a Hollywood Hotel, a Sultan, and a New York Dumpster Have in Common? The Need for Reputation Management.

09 / November 2016,

What Do a Hollywood Hotel, a Sultan, and a New York Dumpster Have in Common? The Need for Reputation Management.

It doesn’t really matter if you make your money clicking away with a mouse and keyboard or from behind a mahogany desk in a corner office, you’d do well to heed the advice of one of America’s top business leaders. Warren Buffett said: “It takes 20 years to build a reputation and five minutes to […]

Social Media Flares to Get Your Business Boat Noticed

04 / November 2016,

Social Media Flares to Get Your Business Boat Noticed

We’ve said it before and will say it again; putting up even the most professionally designed website is like building a boat and then sending it around a vast lake without an engine. It might drift for a while but once it gets out into the middle of the vast cyberspace water, it will disappear […]

Content Marketing Predictions and Trends for 2017 Plus…Lots of Metaphor

21 / October 2016,

Content Marketing Predictions and Trends for 2017 Plus…Lots of Metaphor

Every year, the online snowball that’s content marketing seems to be getting bigger and rolling downhill faster. Next year will be no exception and if you’re gazing into the crystal ball to see where your content strategies need to go, you’ll see some familiar trends that are building out and some new ideas that are […]

The Evolution of The Penguin

02 / October 2016,

The Evolution of The Penguin

A real life Penguin might appear to be waddling as it crosses the snowy fields of the far north, but the flightless bird has survived and flourished in an inhospitable atmosphere by adapting. Maybe it was that kind of diligence and dedication to survival that has inspired Google’s latest Penguin algorithm update, making this version […]

Content Writing and Political Debates

15 / September 2016,

Content Writing and Political Debates

If you listen to politicians talk leading up to an election, you might find it exhausting. On the other hand, it also represents an opportunity to see content marketing in action. The candidates, whether running on the state or national level, have to use a variety of tactics to spread their campaign messages to a […]

Social Media Management for Personal Success

26 / August 2016,

Social Media Management for Personal Success

Social media platforms encourage spontaneity and expression of whims of the moment. In some ways, this helps create the energy you find there. We view Facebook, Twitter, Google+, and the like as presenting an authentic version of the people we find there. But this also creates potential for your personal brand to diminish in the […]

Social Media and the Albuquerque Balloon Fiesta

26 / August 2016,

Social Media and the Albuquerque Balloon Fiesta

From October 1-9, Albuquerque will host its forty-fifth International Balloon Fiesta. The event draws visitors every year from around the country and the world, for an enormous spectacle and breathtaking views. But in addition to presenting majestic experiences for onlookers, the Balloon Fiesta has generated media attention since its inception. While this involved more traditional […]

Synchronized Swimming and Lessons for AI in Search

26 / August 2016,

Synchronized Swimming and Lessons for AI in Search

The 2016 Olympics have concluded. The Closing Ceremonies mark in some ways a return to normalcy for many of us. While many events both inside and outside of the competitions generate continued buzz for a few weeks, for the most part our world of sports returns to the professionals we watch around the year. Still, […]

National Defense R&D and Internet Startups

26 / August 2016,

National Defense R&D and Internet Startups

Creating an internet startup company comes with more than its share of complications. The website itself represents a small investment, but building up and emerging as a fully operational organization takes time, effort, and funding. When looking for potential investors, though, many fail to recognize the potential that the federal government offers. In particular, funding […]