23 / July 2018, 1st In SEO
The fusion of messaging applications and online shopping is the trend these days. Chatbots change the way your customer’s shop. Chatting and discussing with a virtual shop assistant who answers every query, adds more personalization to your customers shopping experience.
Can you recall, whenever you click on a website URL, a tiny window pops up saying, “Have a question?” Or “May I help You?” then you post the query there, the only reply you get is “provide your contact information and we will get back to your shortly.” How let down would you feel? Gone are those days, where the chatbots collected only our basic information like – phone number or email.
Nowadays, with the advancement in technology, Chatbots have completely transformed the way they chat. Yes, their quality of communication has improved a lot! They now ask even better questions!
The primary focus of chatbots these days are to improve the shopping skills of the customers. They create the first impression about the company to the customer. They are like the entrance door, which the customer virtually steps into the store, with the help of smart mobile screens. And the store owner can slowly and steadily reach the lead when he is in the convertible stage by knowing their buying behavior.
Here we list to you a few benefits offered by Chatbots to the business owners –
Gone are the annoying days of waiting for an answer. Chatbots know everything about the product/service mentioned on the website, hence they can help out with the apt answer quickly, and that too 24/7 support. Since Chatbots are virtual robots, they never get tired and never give out rude answers. They don’t even require a break. This will improve your ranks high in the minds of your customer as they get their needs met instantly.
Humans can communicate with ease to only one customer at a time. And by the time, they get frustrated with one customer, they reflect it when they communicate with the other customer in line. But it is not the case with Chatbots, it can handle any number of conversations with any number of people. No matter what time it is, chatbots, always treat a customer in the perfect way, no matter how rough the person is or how foul language the customer uses.
Hiring a human for a job is not a cheap business. It might become a burden when the business is not hitting the sales target. But, Chatbots could help resolve this issue. One chatbot is equivalent to thousands of employees and can handle thousands of customers at the same time. Only a few human staff is necessary to jump into advanced conversations. This would significantly bring down the expenses and offer a rise in revenue and most importantly customer satisfaction.
Chatbots are a great opportunity which comes with a personalized approach. So, yes integration of a chatbot can help a business benefiting with a good ROI.