All You Need To Know About Bounce Rate

24 / May 2021,

All You Need To Know About Bounce Rate

The percentage of visitors who leave a website without taking action, such as clicking on a connection, filling out a form, or making a purchase, is known as the bounce rate. Bounce rate is one of the important concepts of Albuquerque digital marketing. The bounce rate is important for three reasons:

  • Anyone who leaves your site without converting (obviously) did not convert. As a result, if you can keep a guest from bouncing, you can improve your conversion rate.
  • Google can use bounce rate as a ranking factor. In reality, according to one industry report, Bounce Rate is strongly linked to first-page Google rankings. Hiring a SEO company in Albuquerque is a good idea to maintain a good bounce rate for your website.
  • A high Bounce Rate indicates that your website (or particular pages on your website) has content, user interface, page layout, or copywriting problems.

What should my bounce rate be on my website?

Your website’s bounce rate is determined by a variety of factors, the most important of which are:

The kind of traffic you’re bringing in

Is it more likely that visitors to your website are looking for information than they are looking for your company? People who know who you are will bounce less than those who are collecting knowledge.

The origins of your visitors

Visitors who arrive via Google search results are much less likely to “bounce” than visitors who arrive via Facebook, for example. When people are working or playing, they are in very different mindsets.

The pages that your guests arrive at

Bounce rates on blog sites are higher than on product or service pages, for example. People shouldn’t be bouncing off your homepage if they’ve come straight to it. You can expect a high bounce rate if they land on an old blog post that doesn’t connect to anything else on your website.

Your website’s architecture and layout

Bounce rates are higher on pages that are difficult to navigate, confusing, or seem outdated than modern clean, easy-to-use, mobile-friendly websites. Is your website is the one that people want to visit? They’ll leave if it doesn’t happen. So hire an Albuquerque SEO company to develop an updated website.

The consistency in which you conveyed your message

Is it clear what you do and who your target audience is right away? People are busy and distracted, so if they can’t find what they’re searching for, they’ll leave rather than search for it. This is one of the most underappreciated causes of high bounce rate.

Your website’s speed and usability

Websites that take a long time to load have a high bounce rate and a low conversion rate. According to Google, 50% of smartphone users abandon a website if it takes more than three seconds to load.

Are you looking for an Albuquerque digital marketing company? 1st In SEO is here to help you!