24 / May 2021, 1st In SEO
The percentage of visitors who leave a website without taking action, such as clicking on a connection, filling out a form, or making a purchase, is known as the bounce rate. Bounce rate is one of the important concepts of Albuquerque digital marketing. The bounce rate is important for three reasons:
Your website’s bounce rate is determined by a variety of factors, the most important of which are:
Is it more likely that visitors to your website are looking for information than they are looking for your company? People who know who you are will bounce less than those who are collecting knowledge.
Visitors who arrive via Google search results are much less likely to “bounce” than visitors who arrive via Facebook, for example. When people are working or playing, they are in very different mindsets.
Bounce rates on blog sites are higher than on product or service pages, for example. People shouldn’t be bouncing off your homepage if they’ve come straight to it. You can expect a high bounce rate if they land on an old blog post that doesn’t connect to anything else on your website.
Bounce rates are higher on pages that are difficult to navigate, confusing, or seem outdated than modern clean, easy-to-use, mobile-friendly websites. Is your website is the one that people want to visit? They’ll leave if it doesn’t happen. So hire an Albuquerque SEO company to develop an updated website.
Is it clear what you do and who your target audience is right away? People are busy and distracted, so if they can’t find what they’re searching for, they’ll leave rather than search for it. This is one of the most underappreciated causes of high bounce rate.
Websites that take a long time to load have a high bounce rate and a low conversion rate. According to Google, 50% of smartphone users abandon a website if it takes more than three seconds to load.
Are you looking for an Albuquerque digital marketing company? 1st In SEO is here to help you!