Actionable Tips to Improve the Performance of Your PPC Campaigns

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08 / June 2020,

Actionable Tips to Improve the Performance of Your PPC Campaigns

Is your Pay-Per-Click Advertising not performing as well as you expected? But do you think that you have done everything to improve your Pay-Per-Click Advertising, yet the campaigns are not performing the same way as you projected? Don’t admit the defeat, there is still hope! Regardless of the number of times your campaign gets knocked down, you can get back up. Find out what has gone wrong with the campaign, fix it and reciprocate stronger back than before. Here are a few suggestions from the experts at PPC Agency Albuquerque to help your campaign perform better –

  • Set up a Strong Account – The basis of achieving a great performing campaign is to setup a healthy PPC account that brings in qualified traffic that converts. Determine as to how many keywords you are planning to have per ad group, number of ads in each group, and the keyword relevancy of the ads within each group. Also, having more campaigns might not work for all businesses, rather than increasing on the ad spends. If you are looking to save on your expenses and are working on a tight budget, it is best to get the help of the experts in Pay-Per-Click Advertising for improved results.
  • High Performing Keywords – Quality keywords steer the ads on the search network. If your keywords are incapable, it can lead to wasting of your ad spend. So, cross-check and make sure that you use the right keywords. Meanwhile, restrict the keywords to about 15 to 20 per ad group. This will help you to design customized ads that can acquire a higher Click Through Rate at limited CPC with a good quality score.
  • Find Out Negative Keywords – Continuously monitoring over the negative keywords in the campaign will help you to minimize the costs and improve the results. Why should you waste a hefty sum of your budget on searches that is of no relevance to your business? Though there are various tools that will help you identify the negative keywords, it is advisable to get the help of experienced professionals in Pay-Per-Click Advertising, to make sure the negative lists are reviewed and validated precisely.
  • Stop the Poor Performing Keywords – For this, you must gather necessary data to ensure that you are making the right decision. In case, if the keyword has been running only for a few days, it is best to wait for some time to build up the data rather than just pausing it all of a sudden. Before you could pause a keyword, investigate and find out why the keyword is not performing well. It could be either the keyword’s bid is less, has a low search volume, or the match type is too broad. You can try modifying the keyword to open it up to a larger volume. If you require help with pausing the poor performing keywords, get the help of experts in Google Ads Albuquerque.