7 Reasons Why Responsive Web Design Matters

06 / December 2018,

7 Reasons Why Responsive Web Design Matters

It’s been the case for several years now that desktop computers are no longer the primary means to access the web. Because of the rise of mobile devices, it’s essential that website owners make their website design in Albuquerque  mobile-friendly.

In early 2018 Google rolled out mobile-first indexing, which means Google now uses the mobile version of your website to determine its ranking, making responsive web design in Albuquerque more important than ever.

Responsive Web Design

Responsive web design ensures all content including the structure, articles, videos, and images adapt to fit all devices.

This means it’s no longer necessary to develop separate websites for various devices.

Here are 7 reasons why it matters:

The Rise in Mobile Usage

Again, this should be obvious, everyone is staring at their phone. It’s common for some people to spend up to 6 hours every day on their phone. That there are more people using mobile devices to access the web than those who use desktops should not be a surprise. Responsive design allows users to access the same website on multiple devices. You can hire the best web design company Albuquerque to help you set up one.

Better Conversion Rates

A site that provides equal viewing interface in various devices makes visitors happy. Therefore, the click rates on the website will increase overall conversion rates.

Minimum Maintenance

10 years ago, website designers would create several designs to provide convenience both to the mobile and desktop user. As a result, website development and maintenance was a costly exercise because you needed to update each version of the site individually.

Search Engines Rank Responsive Sites First

Google, Bing, Yahoo and other search engines rank a responsive site higher. Other users will also tend to link to the content on your website easily and faster. It’s for the same reason that search engines prefer using your site as a reference because Google crawls and indexes your website first.


When users are not happy with the layout of your website, the bounce rates usually rise. With responsive web design, on the other hand, the bounce rates reduce because all the content is packaged simply and easy to view.

Page Speed

The speed with which your content pages load impact your rankings in search engines. Pages that load faster get favored by Google especially if they load within a couple of seconds or less. With responsive website design, the load speed is quick on every device that accesses content on your site and makes it easier for Google to index that content.

Mobile Use Continues to Rise

Not to beat a dead horse but research predicts a substantial increase in the use of mobile devices to access the internet for information and purchases. If you own a website and want people to find your ideas and purchase your products, the site responsiveness is key. Your website is a modern-day store front, it should be mobile-friendly to take advantage of the ever-growing number of mobile device users.

For responsive  website design Albuquerque hire the right professional to do the work for you so you can relax and focus on what your business does best. Remember it’s 2018 mobile is more important now than ever.