While most businesses tend to create successful online marketing campaigns, they can sometimes overlook the usability of their website. Usability of a website not just improves user experience, but also opens opportunities for business success. For a website to be successful, the experience has to be seamless. Here are the 6 qualities of a user friendly website suggested by Albuquerque web design professionals:
1. Compatible with Mobile Devices:
More and more people have been accessing internet in the recent years, hence creating a website that is optimized for mobile devices is imperative. Firstly, check how your website displays on a mobile device and take necessary steps to make a mobile version of your site. You can also use the Google mobile site tester to get this done. There are web-based mobile site builders that can help create mobile version of your website.
2. Accessible for All:
A user-friendly website should be accessible for everyone, and that includes the disabled, blind and the elderly as well. Such users will make use of screen readers to access the information on the website. Section 508 Website Accessibility guidelines enlist simple web design techniques that can be executed to make your website accessible to everyone, thus making it available for a wider audience.
3. Well-Structured Content that is Easy to Scan:
Most internet users skim through the website content, rather than reading each and every word displayed on their screens. Users will examine only the key parts of the webpage to see if content is relevant to their requirements. This is why it is essential to format and structure your webpage content. Use headings, sub-headings, bullets, paragraphs and lists to split the text and make it more readable.
4. Faster Load Times:
Internet users usually get annoyed when a website is slow and unresponsive. Ensure that your website loads within 4 to 6 seconds for the visitors to be satisfied. Slow webpage load times will adversely impact your search engine ranking as well. There are free tools available to test the load time of your website. A typical internet user today would wait only a few seconds for the page to load, and would navigate away to a different website, should it fail to load promptly.
5. Easy Navigation:
Most companies usually miss out on browser compatibility. Despite the evolvement of modern browsers, work still needs to be done when it comes to making your website behave consistently. It’s these little things that can contribute positively to your branding and reputation.
Is your website optimized for a seamless user experience? If not, get the assistance of web design company in Albuquerque today!