4 SEO Trends Brands Should Adopt in 2022

Photo created by rawpixel from freepik.

10 / January 2022,

4 SEO Trends Brands Should Adopt in 2022

The new year is upon us and SEO remains an inevitable tool for businesses aiming to attain success in the digital space. SEO has become a necessity now for brands looking to attract more customers on the web. Boost your online presence and stay ahead of the competition in 2022 by embracing the following trends in your Albuquerque digital marketing strategy:

Voice Search:

The voice search technology has come a long way. Apple’s Siri, Google Assistant, and Amazon’s Alexa are constantly improving over time and are increasingly adopted by users in their day to day lives. Several homeowners express their interest in smart homes, which has resulted in the increased sales of smart speakers around the world.

This trend is only set to continue even further, which is why your Albuquerque SEO strategy should focus on keywords and longer phrases that work well with voice search. Voice search terms should be conversational in nature, so that users will be able to find exactly what they’re looking for.

Artificial Intelligence:

Artificial intelligence has been transforming the way industries work on a daily basis and digital marketing is no exception. Google has also revealed that they use machine learning algorithms to improve the user experience in Search and other services including Gmail and Google Maps. There are specific AI tools out there that can provide better SEO results for your brand. For instance, artificial intelligence is effective in optimizing your existing web content for better rankings. Talk to a reputable Albuquerque SEO company to know more.

Video Marketing:

Video content consumption has skyrocketed, mainly because millions of users today have access to high-speed internet. For context, YouTube is the second largest search engine in the world next to Google, and it receives over 2 billion visits every month. This statistic alone explains how demanded video content is today. Now is a good time for companies to produce and optimize media content that can benefit their business. SEO strategy is applicable for video marketing too, so it’s recommended to get the assistance of an SEO professional for the same.

EAT Principle:

Content quality is of utmost importance when you want to rank your website. If you create content for your website, you should make sure that it complies with Google’s EAT principle. EAT stands for Expertise, Authoritativeness and Trustworthiness. Any content that meets these guidelines will be prioritized by Google. In other words, Google likes content that is reliable and useful for web visitors. So, make sure you research a little bit about the EAT principle before you begin your content strategy.

Integrating these trends to your marketing plan will certainly bring great rewards to your business. Hire a reputable Albuquerque digital marketing company for the best results.