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08 / March 2021, 1st In SEO
Enterprise sites are run by midsized and large businesses that provide a range of products and services. Such corporations rely on enterprise SEO, combined with their business goals to maximize impact and improve brand reputation. A well thought out SEO strategy includes quality content creation and effective on page optimization, which will put you ahead in the competition. Here are 4 enterprise SEO tactics, recommended by digital marketing experts, that drive results.
Striking distance keywords are the ones that has not reached the top of SERPs quite yet, but has massive potential to do so in the near future. As the name suggests, the keyword(s) is at the striking distance of the top spot in search. When you target striking distance keywords, you will identify various opportunities for improving traffic, increasing conversions, and gain better visibility.
By optimizing your content from time to time with striking distance keywords, you will notice great results in due course.
As voice search continues to become more prominent, businesses should modify their SEO strategy to adapt to these new trends. As smart speakers and voice assistants such as Siri, Alexa, and Google Assistant are growing in popularity, now is the time to integrate voice SEO into your digital marketing strategy.
Several businesses have already been leveraging the power of voice SEO to attract more traffic and leads. It is now your turn to embrace this change.
Use structured data to help Google understand what your website is all about. By doing so, Google can determine which web page must be displayed in the search results for a specific keyword. You will eventually see better ranks for your site.
Besides improving rankings, structured data also helps with rich snippets. Rich snippets in search results display additional information that help users find answers. This also improves the chances of getting clicks and improving traffic for your site. Just like coding, structured data must be used accurately to make it work. An SEO company can help you out with the same.
Content is king. There’s no denying that. Having a blog page on your website is immensely helpful in improving your SEO performance. By posting blogs that include important information relevant to your product or service, your audience would be more interested in your business. Blog posts will improve visibility, and present your brand to a wider audience. Every blog post you add to your site will make search engines crawl your pages over and over again. This produces more diverse search results, which further drives more traffic.
Search engine algorithm continues to evolve and become more powerful, which is why it’s crucial to execute a compelling enterprise SEO strategy for your business. Get in touch with seasoned Albuquerque SEO experts for assistance.