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01 / June 2021, 1st In SEO
Early this year, Google announced that user experience would be an important ranking signal for websites. Therefore, if your website is optimized to offer the best experience for your visitors, you are more likely to obtain better rankings in SERPs. To calculate the ranking, Google used to deal with On-Page SEO strategies, such as page metadata and keyword density, however the search engine giant is shifting towards advanced technical SEO strategies like web user experience recently. According to the digital marketing experts, here’s how you can improve your site’s page experience:
Core Web Vitals is part of the Google Page Experience Update, and it consists of five different signals that depict the entire performance of a web page. You can measure the page performance using the following three metrics:
Largest Contentful Paint (LCP) is a metric that measures the page load time. In other words, it is the time taken for the entire content including images and videos in the web page to load. LCP of less than 2.5 seconds is considered good for ranking. LCP of 4 seconds or more will adversely impact your ranking.
First Input Delay (FID) is the amount of time between the first click on a webpage and the response time of the page. In other words, FID shows how long it takes for the page to respond to a user’s request. If FID is 100 ms or less, it will contribute to better rankings. If the score is over 300 ms, your web page must be optimized for better Albuquerque SEO soon.
Cumulative Layout Shift (CLS) analyzes the visual stability of web pages. If the user is struggling to read an article or consume content on the web page, so much so that they end up selecting the wrong option in the menu, it means that the site has a bad CLS. The score must be less than 0.1 for the page to rank better. Make sure it doesn’t go above 0.25 too.
An SEO company suggests that web user experience on mobile devices is being prioritized by Google for ranking purposes. Since more and more users actively use smart phones to access the web, it’s imperative that your website provides an intuitive experience for your visitors.
A few years ago, Google suggested websites to transition from HTTP to HTTPS protocol for enabling safe and secure browsing, and better page performance. Therefore, obtain an SSL certificate for your website if you haven’t already.
Make sure that your website is free from malware and viruses, so as to ensure a secure browsing experience for users. This can include malicious content, bad downloads and more.
Now that page experience is a huge factor for ranking, put your focus on the Core Web Vitals and other important elements mentioned above. For assistance, get in touch with an digital marketing company today.